--- title: "Connect Call Loop 2.0 and CRM in Cloud - APIANT.ai" description: "When \"Contact Added to List\" fires in Call Loop 2.0, your agent runs \"Create or Update Contact\" in CRM in Cloud." canonical: "https://apiant.ai/connect/call-loop-2-0-to-crm-in-cloud" --- # Connect Call Loop 2.0 and CRM in Cloud When **Contact Added to List** fires in [Call Loop 2.0](https://apiant.ai/connections/call-loop-2-0), your agent runs **Create or Update Contact** in [CRM in Cloud](https://apiant.ai/connections/crm-in-cloud), or **New or Updated Company** in CRM in Cloud to **Create (Update) Contact** in Call Loop 2.0. Describe the whole flow and it is built, tested on every scenario and kept running. Call Loop 2.0 **2** triggers Call Loop 2.0 **13** actions CRM in Cloud **4** triggers CRM in Cloud **7** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Call Loop 2.0 and CRM in Cloud to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Call Loop 2.0 and CRM in Cloud can do together ### From Call Loop 2.0 to CRM in Cloud - When **Contact Added to List** in Call Loop 2.0 then **Create or Update Contact** in CRM in Cloud - When **Contact Created or Updated** in Call Loop 2.0 then **Create or Update Lead** in CRM in Cloud ### From CRM in Cloud to Call Loop 2.0 - When **New or Updated Company** in CRM in Cloud then **Create (Update) Contact** in Call Loop 2.0 - When **New or Updated Contact** in CRM in Cloud then **Update contact** in Call Loop 2.0 Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Call Loop 2.0 and CRM in Cloud ## Triggers and actions 6 triggers · 20 actions - Trigger **Contact Added to List** Triggers when a contact is added to the selected Call Loop list. - Trigger **Contact Created or Updated** Triggers when a contact is created or updated in Call Loop. - Action **Add list** Creates a new contact list in Call Loop and returns the created list. - Action **Create (Update) Contact** Creates a contact, or updates the existing contact with the same phone number, and returns the saved contact. - Action **Delete contact** Permanently deletes one or more contacts by ID and returns a confirmation with the number deleted. - Action **Find contacts by search term** Returns the Call Loop contacts that match a search term, optionally narrowed by status and subscription state. - Action **Get contact** Returns one Call Loop contact by its ID, including its status, subscription state, lists, custom field values and messaging activity. An error occurs if the contact is not found. - Action **Get message** Returns a message's current delivery status and details, looked up by its ID or state UUID. An error occurs if the message is not found. - Action **List contacts** Returns the contacts in your Call Loop organization, optionally filtered by status, search text or subscription state. Deleted contacts are not included. - Action **Send Ringless Voicemail** Queues a ringless voicemail drop to a phone number using an audio file already in your Call Loop account. Returns the queued message and its delivery state. - Action **Send SMS / MMS Message** Queues one SMS or MMS message to a phone number from a number on your Call Loop account, and returns the queued message with its status. - Action **Send Voice Broadcast** Queues one outbound voice call to a phone number, playing an uploaded audio file on live answer, as a voicemail, or both. Returns the queued message and its status. - Action **Update contact** Updates an existing Call Loop contact by ID, changing only the fields you fill in, and returns the saved contact. - Action **Update list** Renames an existing contact list and returns the updated list. - Action **Update Opt-In Status** Sets whether one contact is subscribed to text messages and to calls and ringless voicemail. No message is sent. - Trigger **New or Updated Company** Triggers when a given action is performed on Company. - Trigger **New or Updated Contact** Triggers when a given action is performed on Contact. - Trigger **New or Updated Lead** Triggers when a given action is performed on Lead. - Trigger **New or Updated Opportunity** Triggers when a given action is performed on Opportunity. - Action **Create or Update Activity** Creates a new activity in CRM in Cloud, or updates an existing one when an Activity ID is supplied. Returns the id of the activity. - Action **Create or Update Company** Creates a new Company, or update an exising one specifying its ID field value. - Action **Create or Update Contact** Creates a new Contact, or update an exising one specifying its ID field value. - Action **Create or Update Lead** Creates a new Lead, or update an exising one specifying its ID field value. - Action **Create or Update Opportunity** Creates a new Opportunity, or update an exising one specifying its ID field value. - Action **Find Anagraphic Emails in List** Finds the email addresses of the companies, contacts or leads that belong to a CRM in Cloud list, optionally narrowed to one email address, one record, or one email type. - Action **Find Company** Returns up to 100 companies that match the specified search filter. ## Each app on its own - [ **Call Loop 2.0** Call Loop is an all-in-one SMS Texting, Voice Broadcasts, & Ringless Voicemail platform.](https://apiant.ai/connections/call-loop-2-0) - [ **CRM in Cloud** CRM in Cloud offers contact management, marketing automation, quote generation, analytics, telephony...](https://apiant.ai/connections/crm-in-cloud) Reviews ## What our customers say ## More from Call Loop 2.0 - [ **Call Loop 2.0 to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/call-loop-2-0-to-hubspot) - [ **Call Loop 2.0 to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/call-loop-2-0-to-salesforce) - [ **Call Loop 2.0 to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/call-loop-2-0-to-slack) - [ **Call Loop 2.0 to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/call-loop-2-0-to-google-sheets) - [ **Call Loop 2.0 to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/call-loop-2-0-to-gmail) - [ **Call Loop 2.0 to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/call-loop-2-0-to-google-calendar) ## More into CRM in Cloud - [ **ActiveCampaign to CRM in Cloud** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-crm-in-cloud) - [ **Airtable to CRM in Cloud** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-crm-in-cloud) - [ **Asana to CRM in Cloud** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-crm-in-cloud) - [ **ClickUp to CRM in Cloud** ClickUp is an all-in-one app to plan, track, and manage your work in a beautifully intuitive environment.](https://apiant.ai/connect/clickup-to-crm-in-cloud) - [ **Brevo to CRM in Cloud** Brevo is the leading CRM suite designed to cultivate long-term customer relationships and help businesses...](https://apiant.ai/connect/brevo-to-crm-in-cloud) - [ **Calendly to CRM in Cloud** Calendly is a scheduling automation platform for eliminating the back-and-forth emails to find the perfect...](https://apiant.ai/connect/calendly-to-crm-in-cloud) Questions ## Call Loop 2.0 and CRM in Cloud, answered ### ### What can start an automation from Call Loop 2.0? Any of Call Loop 2.0's 2 triggers in the catalog, including Contact Added to List and Contact Created or Updated. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in CRM in Cloud when something happens in Call Loop 2.0? Any of CRM in Cloud's 7 actions, including Create or Update Activity, Create or Update Company, Create or Update Contact and Create or Update Lead. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from CRM in Cloud to Call Loop 2.0? Yes. When something happens in CRM in Cloud, your agent can act in Call Loop 2.0 too. This page covers both directions: CRM in Cloud's triggers and Call Loop 2.0's actions are listed here as well. ### ### Do I have to build a connector for Call Loop 2.0 or CRM in Cloud? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Call Loop 2.0 and CRM in Cloud without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.