--- title: "Connect BriefTape to Facebook Conversions - APIANT.ai" description: "When \"New news story\" fires in BriefTape, your agent runs \"Send Lead Event\" in Facebook Conversions." canonical: "https://apiant.ai/connect/brieftape-to-facebook-conversions" --- # Connect BriefTape to Facebook Conversions When **New news story** fires in [BriefTape](https://apiant.ai/connections/brieftape), your agent runs **Send Lead Event** in [Facebook Conversions](https://apiant.ai/connections/facebook-conversions). Describe the whole flow and it is built, tested on every scenario and kept running. BriefTape **1** trigger BriefTape **4** actions Facebook Conversions **4** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want BriefTape and Facebook Conversions to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What BriefTape can start in Facebook Conversions - When **New news story** in BriefTape then **Send Lead Event** in Facebook Conversions - When **New news story** in BriefTape then **Send Funnel Event** in Facebook Conversions Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with BriefTape and Facebook Conversions ## Triggers and actions 1 trigger · 8 actions - Trigger **New news story** Triggered when a new news story is created - Action **Find news stories by ticker** Finds the AI-summarized SEC filing news stories tagged with a stock ticker. - Action **Get story** Retrieves one news story, including its source filing link. - Action **List categories** Lists all active news story categories with their story counts. - Action **List news stories** Lists the latest AI-summarized news stories, optionally filtered by ticker or category. - Action **Send Funnel Event** Sends a lead's progress through your sales funnel to your Meta dataset, so Meta can optimize lead ads for leads that convert. - Action **Send Lead Event** Sends a lead event to your Meta dataset through the Conversions API so Meta can attribute it to your ads. - Action **Send Other Event** Sends any standard or custom event to your Meta dataset through the Conversions API. - Action **Send Purchase Event** Sends a purchase to your Meta dataset through the Conversions API so Meta can attribute it to your ads. ## Each app on its own - [ **BriefTape** Real-time AI-summarized SEC filings, Fed, FDA and BLS data, ticker-tagged](https://apiant.ai/connections/brieftape) - [ **Facebook Conversions** Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API...](https://apiant.ai/connections/facebook-conversions) Reviews ## What our customers say ## More from BriefTape - [ **BriefTape to EARLY** EARLY is a Time Tracking App: Effortless, Smart, and Secure.](https://apiant.ai/connect/brieftape-to-early) - [ **BriefTape to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/brieftape-to-hubspot) - [ **BriefTape to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/brieftape-to-salesforce) - [ **BriefTape to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/brieftape-to-slack) - [ **BriefTape to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/brieftape-to-google-sheets) - [ **BriefTape to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/brieftape-to-gmail) ## More into Facebook Conversions - [ **HubSpot to Facebook Conversions** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-facebook-conversions) - [ **Salesforce to Facebook Conversions** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-facebook-conversions) - [ **Slack to Facebook Conversions** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-facebook-conversions) - [ **Google Sheets to Facebook Conversions** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-facebook-conversions) - [ **Gmail to Facebook Conversions** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-facebook-conversions) - [ **Google Calendar to Facebook Conversions** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-facebook-conversions) Questions ## BriefTape and Facebook Conversions, answered ### ### What can start an automation from BriefTape? Any of BriefTape's 1 trigger in the catalog, including New news story. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Facebook Conversions when something happens in BriefTape? Any of Facebook Conversions's 4 actions, including Send Funnel Event, Send Lead Event, Send Other Event and Send Purchase Event. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Facebook Conversions to BriefTape? Facebook Conversions has no triggers in the catalog today, so automations start in BriefTape. If you need the other direction, ask: your agent reads Facebook Conversions's API documentation and adds it. ### ### Do I have to build a connector for BriefTape or Facebook Conversions? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use BriefTape and Facebook Conversions without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.