--- title: "Connect BotConversa to Marketo - APIANT.ai" description: "When \"New Subscriber\" fires in BotConversa, your agent runs \"Add Leads to List\" in Marketo." canonical: "https://apiant.ai/connect/botconversa-to-marketo" --- # Connect BotConversa to Marketo When **New Subscriber** fires in [BotConversa](https://apiant.ai/connections/botconversa), your agent runs **Add Leads to List** in [Marketo](https://apiant.ai/connections/marketo). Describe the whole flow and it is built, tested on every scenario and kept running. BotConversa **3** triggers BotConversa **9** actions Marketo **14** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want BotConversa and Marketo to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What BotConversa can start in Marketo - When **New Subscriber** in BotConversa then **Add Leads to List** in Marketo - When **New Tag** in BotConversa then **Merge Leads** in Marketo Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with BotConversa and Marketo ## Triggers and actions 3 triggers · 23 actions - Trigger **New Subscriber** Triggers when a new subscriber is added to your BotConversa bot. - Trigger **New Tag** Triggers when a new tag is created in your BotConversa account. - Trigger **Sequence Subscription** Triggers when a subscriber is subscribed to a sequence (a subscriber's sequence subscriptions change). - Action **Close Conversation** Closes the conversation with a BotConversa subscriber. - Action **Create a New Subscriber** Creates a new BotConversa subscriber from a phone number and name, with WhatsApp opt-in confirmed. - Action **Deletes Subscriber From a Sequence** Removes a subscriber from a sequence so they stop receiving its messages. - Action **Delete Tag From a Subscriber** Removes a tag from a BotConversa subscriber. - Action **Find Subscriber by Phone** Finds a BotConversa subscriber by phone number and returns their details, tags, sequences and custom field values. - Action **Open Conversation** Opens the conversation with a subscriber, optionally assigning it to a manager. - Action **Send Flow** Sends a chosen flow to a BotConversa subscriber. - Action **Send Message** Sends a text message or a file to a BotConversa subscriber over WhatsApp. - Action **Update Custom Field** Sets the value of a custom field on a BotConversa subscriber. - Action **Add Leads to List** Adds leads to a static list. - Action **Find Leads** Finds leads whose field matches any of the given values. - Action **Get Activity Types** Returns every activity type, with its ID and attributes. - Action **Get Campaigns** Returns smart campaigns, optionally limited by name, program or workspace. - Action **Get Custom Object Records** Finds custom object records whose field matches any of the given values. - Action **Get Lead Activities** Returns lead activities of the given types since a paging token. - Action **Get Lead by Id** Returns one lead by its ID. - Action **Get Lead Field Names** Returns every lead field, with its API name, label and data type. - Action **Get Leads by List Id** Returns the leads in a static list. - Action **Get List by Id** Returns one static list by its ID. - Action **Get Lists** Returns static lists, optionally limited by name, program or workspace. - Action **Get Paging Token** Returns a paging token that starts reading activities from a date. - Action **Merge Leads** Merges one or more leads into a winning lead. - Action **Remove Leads from List** Removes leads from a static list. ## Each app on its own - [ **BotConversa** BotConversa is a Chatbot builder for WhatsApp.](https://apiant.ai/connections/botconversa) - [ **Marketo** Marketo provides powerful marketing automation software: email, lead management, analytics, and more.](https://apiant.ai/connections/marketo) Reviews ## What our customers say ## More from BotConversa - [ **BotConversa to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/botconversa-to-hubspot) - [ **BotConversa to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/botconversa-to-salesforce) - [ **BotConversa to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/botconversa-to-slack) - [ **BotConversa to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/botconversa-to-google-sheets) - [ **BotConversa to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/botconversa-to-gmail) - [ **BotConversa to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/botconversa-to-google-calendar) ## More into Marketo - [ **HubSpot to Marketo** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-marketo) - [ **Salesforce to Marketo** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-marketo) - [ **Slack to Marketo** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-marketo) - [ **Google Sheets to Marketo** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-marketo) - [ **Gmail to Marketo** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-marketo) - [ **Google Calendar to Marketo** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-marketo) Questions ## BotConversa and Marketo, answered ### ### What can start an automation from BotConversa? Any of BotConversa's 3 triggers in the catalog, including New Subscriber, New Tag and Sequence Subscription. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Marketo when something happens in BotConversa? Any of Marketo's 14 actions, including Add Leads to List, Find Leads, Get Activity Types and Get Campaigns. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Marketo to BotConversa? Marketo has no triggers in the catalog today, so automations start in BotConversa. If you need the other direction, ask: your agent reads Marketo's API documentation and adds it. ### ### Do I have to build a connector for BotConversa or Marketo? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use BotConversa and Marketo without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.