--- title: "Connect BotConversa and Google Ads - APIANT.ai" description: "When \"New Subscriber\" fires in BotConversa, your agent runs \"Create Customer List\" in Google Ads." canonical: "https://apiant.ai/connect/botconversa-to-google-ads" --- # Connect BotConversa and Google Ads When **New Subscriber** fires in [BotConversa](https://apiant.ai/connections/botconversa), your agent runs **Create Customer List** in [Google Ads](https://apiant.ai/connections/google-ads), or **New Campaign** in Google Ads to **Send Message** in BotConversa. Describe the whole flow and it is built, tested on every scenario and kept running. BotConversa **3** triggers BotConversa **7** actions Google Ads **1** trigger Google Ads **9** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want BotConversa and Google Ads to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What BotConversa and Google Ads can do together ### From BotConversa to Google Ads - When **New Subscriber** in BotConversa then **Create Customer List** in Google Ads - When **New Tag** in BotConversa then **List Accessible Customers** in Google Ads ### From Google Ads to BotConversa - When **New Campaign** in Google Ads then **Send Message** in BotConversa - When **New Campaign** in Google Ads then **Create a New Subscriber** in BotConversa Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with BotConversa and Google Ads ## Triggers and actions 4 triggers · 16 actions - Trigger **New Subscriber** Triggers when a new subscriber is added to your BotConversa bot. - Trigger **New Tag** Triggers when a new tag is created in your BotConversa account. - Trigger **Sequence Subscription** Triggers when a subscriber is subscribed to a sequence (a subscriber's sequence subscriptions change). - Action **Close Conversation** Closes the conversation with a BotConversa subscriber. - Action **Create a New Subscriber** Creates a new BotConversa subscriber from a phone number and name, with WhatsApp opt-in confirmed. - Action **Find Subscriber by Phone** Finds a BotConversa subscriber by phone number and returns their details, tags, sequences and custom field values. - Action **Open Conversation** Opens the conversation with a subscriber, optionally assigning it to a manager. - Action **Send Flow** Sends a chosen flow to a BotConversa subscriber. - Action **Send Message** Sends a text message or a file to a BotConversa subscriber over WhatsApp. - Action **Update Custom Field** Sets the value of a custom field on a BotConversa subscriber. - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. ## Each app on its own - [ **BotConversa** BotConversa is a Chatbot builder for WhatsApp.](https://apiant.ai/connections/botconversa) - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) Reviews ## What our customers say ## More from BotConversa - [ **BotConversa to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/botconversa-to-hubspot) - [ **BotConversa to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/botconversa-to-salesforce) - [ **BotConversa to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/botconversa-to-slack) - [ **BotConversa to Google Sheets** Google Sheets](https://apiant.ai/connect/botconversa-to-google-sheets) - [ **BotConversa to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/botconversa-to-gmail) - [ **BotConversa to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/botconversa-to-google-calendar) ## More into Google Ads - [ **Gmail to Google Ads** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-ads) - [ **ActiveCampaign to Google Ads** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-google-ads) - [ **Airtable to Google Ads** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-google-ads) - [ **Asana to Google Ads** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-google-ads) - [ **ClickUp to Google Ads** ClickUp is an all-in-one app to plan, track, and manage your work in a beautifully intuitive environment.](https://apiant.ai/connect/clickup-to-google-ads) - [ **Discord to Google Ads** Discord is an all-in-one voice and text chat for gamers.](https://apiant.ai/connect/discord-to-google-ads) Questions ## BotConversa and Google Ads, answered ### ### What can start an automation from BotConversa? Any of BotConversa's 3 triggers in the catalog, including New Subscriber, New Tag and Sequence Subscription. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Google Ads when something happens in BotConversa? Any of Google Ads's 9 actions, including Create Customer List, Update Campaign Budget, Find Campaign and Get Campaign. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Google Ads to BotConversa? Yes. When something happens in Google Ads, your agent can act in BotConversa too. This page covers both directions: Google Ads's triggers and BotConversa's actions are listed here as well. ### ### Do I have to build a connector for BotConversa or Google Ads? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use BotConversa and Google Ads without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.