--- title: "Connect Booker Merchant to Google Tag Manager - APIANT.ai" description: "When \"New Customer\" fires in Booker Merchant, your agent runs \"Create Tag\" in Google Tag Manager." canonical: "https://apiant.ai/connect/booker-merchant-to-google-tag-manager" --- # Connect Booker Merchant to Google Tag Manager When **New Customer** fires in [Booker Merchant](https://apiant.ai/connections/booker-merchant), your agent runs **Create Tag** in [Google Tag Manager](https://apiant.ai/connections/google-tag-manager). Describe the whole flow and it is built, tested on every scenario and kept running. Booker Merchant **6** triggers Booker Merchant **53** actions Google Tag Manager **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Booker Merchant and Google Tag Manager to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Booker Merchant can start in Google Tag Manager - When **New Customer** in Booker Merchant then **Create Tag** in Google Tag Manager - When **New Order** in Booker Merchant then **Create Version** in Google Tag Manager Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Booker Merchant and Google Tag Manager ## Triggers and actions 6 triggers · 63 actions - Trigger **New Customer** Triggered when a new customer is added at a location. - Trigger **New Order** Triggered when a new order is added at a location. - Trigger **New or Updated Appointment** Triggered when an appointment is added or updated. - Trigger **New or Updated Appointment Treatment** Triggered when an appointment treatment line is added or updated. - Trigger **New or Updated Customer** Triggered when a customer is added or updated. - Trigger **Updated Customer** Triggered when an existing customer is updated. - Action **Create Customer** Create a new customer. - Action **Create Dependent Customer** Create a customer that belongs to another customer's account. - Action **Create Employee** Create a new employee. - Action **Create Membership** Create a new membership. - Action **Create Room** Create a new room. - Action **Create Special** Create a special/promotion at a location. - Action **Delete Customer** Delete a customer. - Action **Delete Employee** Delete an employee. - Action **Delete Membership** Delete a membership. - Action **Delete Room** Delete a room. - Action **Find Appointments** List appointments at a location within a date range. - Action **Find Customers** List/search customers at a location. - Action **Find Employees** List employees/staff at a location. - Action **Find Location** Find a single location matching your filters. - Action **Find Locations** List locations for the merchant account. - Action **Find Orders** List orders at a location. - Action **Find Packages** Search the packages a location sells. - Action **Find Products** Search the products available to sell on an order. - Action **Find Rooms** Search the treatment rooms at a location. - Action **Find Series** Search the service series a location sells. - Action **Find Specials** List active specials/promotions at a location. - Action **Find Treatments** List bookable treatments/services at a location. - Action **Get Appointment** Get a single appointment by ID. - Action **Get Appointment By Booking Number** Retrieves an appointment using the booking reference the customer was given, rather than its internal Booker id. - Action **Get Appointments** Retrieves a batch of appointments by their Booker ids, with their treatments, staff, customer and times. - Action **Get Customer** Get a single customer by ID. - Action **Get Customer Appointments** List the appointments booked for one customer. - Action **Get Customer Types** List the customer types configured at a location. - Action **Get Employee** Get a single employee by ID. - Action **Get Employee Schedule** Retrieve an employee's working schedule. - Action **Get Gift Certificate Templates** List the gift certificate templates a location offers. - Action **Get Location** Get a single location by ID. - Action **Get Location Cancellation Policy** Retrieve a location's cancellation policy. - Action **Get Location Categories** List a location's service categories. - Action **Get Location Return Policy** Retrieve a location's return policy. - Action **Get Location Schedule** Get a location's day schedule / business hours. - Action **Get Location Sub Categories** List the sub-categories under a location's service category. - Action **Get Package** Retrieve a package by its id. - Action **Get Product Categories** List the product categories available. - Action **Get Product Sub Categories** List the product sub-categories available. - Action **Get Quantity In Stock** Check the stock level of a product. - Action **Get Room** Retrieve a room by its id. - Action **Get Special By Code** Retrieve a promotional special using its code. - Action **Get Treatment** Get a single treatment/service by ID. - Action **Update Customer** Update a customer record. - Action **Update Employee** Update an existing employee. - Action **Update Employee Schedule** Update an employee's working schedule. - Action **Update Location** Update an existing location. - Action **Update Location Cancellation Policy** Update a location's cancellation policy. - Action **Update Location Weekly Day Schedule** Update a location's weekly opening hours. - Action **Update Membership** Update an existing membership. - Action **Update Room** Update an existing room. - Action **Update Treatment** Update an existing treatment. - Action **Create Tag** Creates a tag in a Tag Manager workspace, such as a Custom HTML tag, and sets which triggers fire it. - Action **Create Version** Creates a container version from a workspace's changes. The workspace is consumed once its version is created. - Action **Create Workspace** Creates a new workspace in a container to hold draft changes. - Action **Delete Tag** Deletes a tag from a Tag Manager workspace. - Action **List Accounts** Returns the Tag Manager accounts the connected user can access. - Action **List Containers** Returns the containers in a Tag Manager account. - Action **List Tags** Returns the tags in a Tag Manager workspace. - Action **List Workspaces** Returns the workspaces in a Tag Manager container. - Action **Publish Version** Publishes a container version so it becomes the live version on every site using the container. - Action **Update Tag** Updates a tag's name, HTML, settings, firing triggers or notes in a Tag Manager workspace; fields left blank are kept. ## Each app on its own - [ **Booker Merchant** Booker by Mindbody is a cloud booking and business-management platform for spas and salons.](https://apiant.ai/connections/booker-merchant) - [ **Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connections/google-tag-manager) Reviews ## What our customers say ## More from Booker Merchant - [ **Booker Merchant to EasyCSV** EasyCSV enables your users or team members to import CSV files and Google Sheets into your app or any public...](https://apiant.ai/connect/booker-merchant-to-easycsv) - [ **Booker Merchant to MailerLite** MailerLite’s super-fast email marketing platform helps you grow your business online using innovative email...](https://apiant.ai/connect/booker-merchant-to-mailerlite) - [ **Booker Merchant to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/booker-merchant-to-hubspot) - [ **Booker Merchant to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/booker-merchant-to-salesforce) - [ **Booker Merchant to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/booker-merchant-to-slack) - [ **Booker Merchant to Google Sheets** Google Sheets](https://apiant.ai/connect/booker-merchant-to-google-sheets) ## More into Google Tag Manager - [ **Gmail to Google Tag Manager** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-tag-manager) - [ **Google Merchant Center to Google Tag Manager** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **HubSpot to Google Tag Manager** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-google-tag-manager) - [ **Salesforce to Google Tag Manager** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-google-tag-manager) - [ **Slack to Google Tag Manager** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-google-tag-manager) - [ **Google Sheets to Google Tag Manager** Google Sheets](https://apiant.ai/connect/google-sheets-to-google-tag-manager) Questions ## Booker Merchant and Google Tag Manager, answered ### ### What can start an automation from Booker Merchant? Any of Booker Merchant's 6 triggers in the catalog, including New Customer, New Order, New or Updated Appointment and New or Updated Appointment Treatment. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Google Tag Manager when something happens in Booker Merchant? Any of Google Tag Manager's 10 actions, including Create Tag, Create Version, Create Workspace and Update Tag. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Google Tag Manager to Booker Merchant? Google Tag Manager has no triggers in the catalog today, so automations start in Booker Merchant. If you need the other direction, ask: your agent reads Google Tag Manager's API documentation and adds it. ### ### Do I have to build a connector for Booker Merchant or Google Tag Manager? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Booker Merchant and Google Tag Manager without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.