---
title: "Connect Booker Merchant and Gong - APIANT.ai"
description: "When \"New Customer\" fires in Booker Merchant, your agent runs \"Add a \"Content Shared\" Event Into Gong's Activity Timeline\" in Gong."
canonical: "https://apiant.ai/connect/booker-merchant-to-gong"
---

# Connect Booker Merchant and Gong

When **New Customer** fires in [Booker Merchant](https://apiant.ai/connections/booker-merchant), your agent runs **Add a "Content Shared" Event Into Gong's Activity Timeline** in [Gong](https://apiant.ai/connections/gong), or **New User** in Gong to **Create Customer** in Booker Merchant. Describe the whole flow and it is built, tested on every scenario and kept running.

Booker Merchant **6** triggers Booker Merchant **53** actions Gong **1** trigger Gong **31** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Booker Merchant and Gong to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Booker Merchant and Gong can do together

### From Booker Merchant to Gong

- When **New Customer** in Booker Merchant then **Add a "Content Shared" Event Into Gong's Activity Timeline** in Gong
- When **New Order** in Booker Merchant then **Add a "Content Viewed" Event Into Gong's Activity Timeline** in Gong

### From Gong to Booker Merchant

- When **New User** in Gong then **Create Customer** in Booker Merchant
- When **New User** in Gong then **Create Dependent Customer** in Booker Merchant

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Booker Merchant and Gong

## Triggers and actions 7 triggers · 84 actions

- Trigger

**New Customer**

Triggered when a new customer is added at a location.

- Trigger

**New Order**

Triggered when a new order is added at a location.

- Trigger

**New or Updated Appointment**

Triggered when an appointment is added or updated.

- Trigger

**New or Updated Appointment Treatment**

Triggered when an appointment treatment line is added or updated.

- Trigger

**New or Updated Customer**

Triggered when a customer is added or updated.

- Trigger

**Updated Customer**

Triggered when an existing customer is updated.

- Action

**Create Customer**

Create a new customer.

- Action

**Create Dependent Customer**

Create a customer that belongs to another customer's account.

- Action

**Create Employee**

Create a new employee.

- Action

**Create Membership**

Create a new membership.

- Action

**Create Room**

Create a new room.

- Action

**Create Special**

Create a special/promotion at a location.

- Action

**Delete Customer**

Delete a customer.

- Action

**Delete Employee**

Delete an employee.

- Action

**Delete Membership**

Delete a membership.

- Action

**Delete Room**

Delete a room.

- Action

**Find Appointments**

List appointments at a location within a date range.

- Action

**Find Customers**

List/search customers at a location.

- Action

**Find Employees**

List employees/staff at a location.

- Action

**Find Location**

Find a single location matching your filters.

- Action

**Find Locations**

List locations for the merchant account.

- Action

**Find Orders**

List orders at a location.

- Action

**Find Packages**

Search the packages a location sells.

- Action

**Find Products**

Search the products available to sell on an order.

- Action

**Find Rooms**

Search the treatment rooms at a location.

- Action

**Find Series**

Search the service series a location sells.

- Action

**Find Specials**

List active specials/promotions at a location.

- Action

**Find Treatments**

List bookable treatments/services at a location.

- Action

**Get Appointment**

Get a single appointment by ID.

- Action

**Get Appointment By Booking Number**

Retrieves an appointment using the booking reference the customer was given, rather than its internal Booker id.

- Action

**Get Appointments**

Retrieves a batch of appointments by their Booker ids, with their treatments, staff, customer and times.

- Action

**Get Customer**

Get a single customer by ID.

- Action

**Get Customer Appointments**

List the appointments booked for one customer.

- Action

**Get Customer Types**

List the customer types configured at a location.

- Action

**Get Employee**

Get a single employee by ID.

- Action

**Get Employee Schedule**

Retrieve an employee's working schedule.

- Action

**Get Gift Certificate Templates**

List the gift certificate templates a location offers.

- Action

**Get Location**

Get a single location by ID.

- Action

**Get Location Cancellation Policy**

Retrieve a location's cancellation policy.

- Action

**Get Location Categories**

List a location's service categories.

- Action

**Get Location Return Policy**

Retrieve a location's return policy.

- Action

**Get Location Schedule**

Get a location's day schedule / business hours.

- Action

**Get Location Sub Categories**

List the sub-categories under a location's service category.

- Action

**Get Package**

Retrieve a package by its id.

- Action

**Get Product Categories**

List the product categories available.

- Action

**Get Product Sub Categories**

List the product sub-categories available.

- Action

**Get Quantity In Stock**

Check the stock level of a product.

- Action

**Get Room**

Retrieve a room by its id.

- Action

**Get Special By Code**

Retrieve a promotional special using its code.

- Action

**Get Treatment**

Get a single treatment/service by ID.

- Action

**Update Customer**

Update a customer record.

- Action

**Update Employee**

Update an existing employee.

- Action

**Update Employee Schedule**

Update an employee's working schedule.

- Action

**Update Location**

Update an existing location.

- Action

**Update Location Cancellation Policy**

Update a location's cancellation policy.

- Action

**Update Location Weekly Day Schedule**

Update a location's weekly opening hours.

- Action

**Update Membership**

Update an existing membership.

- Action

**Update Room**

Update an existing room.

- Action

**Update Treatment**

Update an existing treatment.

- Trigger

**New User**

Triggers when a new user is added to your Gong company.

- Action

**Add a "Content Shared" Event Into Gong's Activity Timeline**

Adds a "Content Shared" event to Gong's activity timeline, recording that a Gong user shared a piece of content (such as a contract or proposal) with external recipients.

- Action

**Add a "Content Viewed" Event Into Gong's Activity Timeline**

Records that an external participant viewed a piece of content (for example a contract or presentation) as an event on Gong's activity timeline.

- Action

**Add a "Custom Action" Event Into Gong's Activity Timeline**

Adds a custom action event, such as a contract signed by a prospect, to Gong's activity timeline.

- Action

**Add Call**

Creates a new call record in Gong, optionally with a link Gong downloads the recording from.

- Action

**Add Call Media**

Uploads a recording file to a call previously created in Gong with Add Call.

- Action

**Add Digital Interaction**

Posts a digital interaction (such as a page view or link click) by a person into Gong's activity timeline.

- Action

**Ask About Entity**

Asks Gong AI a natural-language question about a CRM account, deal, contact or lead and returns the answer, generated from that entity's calls and emails. Consumes Gong credits.

- Action

**Assign Prospects to Flow**

Assigns up to 100 CRM contacts or leads to a Gong Engage flow, owned by the Gong user you name.

- Action

**Create Meeting**

Creates a new Gong meeting for an organizer and invitees, returning the meeting id and join link.

- Action

**Delete Meeting**

Deletes a meeting that was created in Gong.

- Action

**Find Calls**

Finds Gong calls by call ids, host users, workspace or date range and returns their detailed data, such as participants, topics, trackers and highlights.

- Action

**Find Flow by Name**

Finds Gong Engage flows whose name contains the text you give, among the flows visible to a chosen Gong user. Returns up to 50 matches, best matches first.

- Action

**Find Users**

Finds Gong users by their user ids and/or creation date range, returning each user's profile and settings.

- Action

**Generate Entity Brief**

Generates an AI brief, configured in Gong's Agent Studio, for a CRM account, deal, contact or lead from its associated calls and emails. Consumes Gong credits.

- Action

**Get Call**

Returns the details of a single Gong call, such as its title, host, start time, duration and direction.

- Action

**Get Call Transcripts**

Returns the transcripts of Gong calls, either for specific calls or for all calls in a date range, with each speaker's sentences and timings.

- Action

**Get CRM Objects**

Returns uploaded CRM objects (accounts, contacts, deals or leads) from a Gong Generic CRM integration by their CRM ids.

- Action

**Get User**

Returns a Gong user's profile, including name, email, title, manager, active status and recording settings.

- Action

**List Calls**

Returns the calls recorded in Gong that started within a date range, optionally limited to one workspace.

- Action

**List Calls in Library Folder**

Returns the calls saved in a Gong library folder, with each call's title, note, snippet and link.

- Action

**List Flows**

Returns the Gong Engage flows available to a user: company flows plus their personal and shared flows.

- Action

**List Library Folders**

Returns the public Gong call library folders, optionally limited to one workspace.

- Action

**List Prospect Flows**

Returns the Gong Engage flows assigned to the given prospects (by CRM prospect ID) or to the given flow instances.

- Action

**List Tasks**

Returns the Engage tasks assigned to a Gong user, filtered by task type, action and status.

- Action

**List Users**

Returns all of the company's users in Gong, with their contact details, manager and settings.

- Action

**List Workspaces**

Returns all of the company's Gong workspaces, with each workspace's id, name and description.

- Action

**Unassign Flows by CRM Prospect ID**

Removes a prospect (contact or lead) from the Gong Engage flows they are assigned to — all of them, or just one flow if you choose it. Returns the flow instances the prospect was removed from.

- Action

**Unassign Flows by Flow Instance ID**

Removes prospects from Gong Engage flows by flow instance id and returns the instances that were successfully unassigned.

- Action

**Update Meeting**

Updates an existing Gong meeting's time, title, invitees and conferencing provider.

- Action

**Update Task**

Updates the status, due date or priority of an existing Gong Engage task.

- Action

**Upload CRM Objects**

Uploads a batch of CRM accounts, contacts, deals, leads, business users or stages into Gong for a registered CRM integration. Processing happens asynchronously after upload.

## Each app on its own

- [ **Booker Merchant** Booker by Mindbody is a cloud booking and business-management platform for spas and salons.](https://apiant.ai/connections/booker-merchant)
- [ **Gong** Gong has helped thousands of sales pros have better sales conversations every day.](https://apiant.ai/connections/gong)

Reviews

## What our customers say

## More from Booker Merchant

- [ **Booker Merchant to EasyCSV** EasyCSV enables your users or team members to import CSV files and Google Sheets into your app or any public...](https://apiant.ai/connect/booker-merchant-to-easycsv)
- [ **Booker Merchant to MailerLite** MailerLite’s super-fast email marketing platform helps you grow your business online using innovative email...](https://apiant.ai/connect/booker-merchant-to-mailerlite)
- [ **Booker Merchant to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/booker-merchant-to-hubspot)
- [ **Booker Merchant to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/booker-merchant-to-salesforce)
- [ **Booker Merchant to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/booker-merchant-to-slack)
- [ **Booker Merchant to Google Sheets** Google Sheets](https://apiant.ai/connect/booker-merchant-to-google-sheets)

## More into Gong

- [ **Gmail to Gong** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-gong)
- [ **ActiveCampaign to Gong** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-gong)
- [ **Airtable to Gong** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-gong)
- [ **Asana to Gong** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-gong)
- [ **ClickUp to Gong** ClickUp is an all-in-one app to plan, track, and manage your work in a beautifully intuitive environment.](https://apiant.ai/connect/clickup-to-gong)
- [ **Discord to Gong** Discord is an all-in-one voice and text chat for gamers.](https://apiant.ai/connect/discord-to-gong)

Questions

## Booker Merchant and Gong, answered

###

### What can start an automation from Booker Merchant?

Any of Booker Merchant's 6 triggers in the catalog, including New Customer, New Order, New or Updated Appointment and New or Updated Appointment Treatment. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Gong when something happens in Booker Merchant?

Any of Gong's 31 actions, including Create Meeting, Update Meeting, Update Task and Upload CRM Objects. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Gong to Booker Merchant?

Yes. When something happens in Gong, your agent can act in Booker Merchant too. This page covers both directions: Gong's triggers and Booker Merchant's actions are listed here as well.

###

### Do I have to build a connector for Booker Merchant or Gong?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Booker Merchant and Gong without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
