--- title: "Connect Bitly to Retell AI - APIANT.ai" description: "When \"New Bitlink in Group\" fires in Bitly, your agent runs \"Add Agent\" in Retell AI." canonical: "https://apiant.ai/connect/bitly-to-retell-ai" --- # Connect Bitly to Retell AI When **New Bitlink in Group** fires in [Bitly](https://apiant.ai/connections/bitly), your agent runs **Add Agent** in [Retell AI](https://apiant.ai/connections/retell-ai). Describe the whole flow and it is built, tested on every scenario and kept running. Bitly **8** triggers Bitly **25** actions Retell AI **27** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Bitly and Retell AI to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Bitly can start in Retell AI - When **New Bitlink in Group** in Bitly then **Add Agent** in Retell AI - When **New Branded Short Domain** in Bitly then **Create Knowledge Base** in Retell AI Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Bitly and Retell AI ## Triggers and actions 8 triggers · 52 actions - Trigger **New Bitlink in Group** Triggers when a new Bitlink appears in the group. - Trigger **New Branded Short Domain** Triggers when a new branded short domain is added. - Trigger **New Channel** Triggers when a new channel is created. - Trigger **New Group** Triggers when a new group is created. - Trigger **New Organization** Triggers when a new organization is created. - Trigger **New QR Code in Group** Triggers when a new QR code appears in the group. - Trigger **New Sorted Bitlink in Group** Triggers when a new Bitlink appears in the group's sorted ranking. - Trigger **New Tag in Group** Triggers when a new tag appears in the group. - Action **Add Custom Bitlink** create a custom (branded) Bitlink - Action **Bulk update bitlinks** bulk update Bitlinks in a group - Action **Create an inline CSV export for a group** create an inline CSV export for a group - Action **Create Bitlink** Shortens a long URL into a Bitlink. Optionally set a title and a branded custom domain. - Action **Delete a Bitlink** delete a Bitlink - Action **Expand Bitlink** Returns the long destination URL for a Bitlink ID. - Action **Generate a static QR Code image** generate a static QR code image - Action **Get Group Limit Usage** Returns a Bitly group's current feature limit usage, with the count used for each limit. - Action **Get Plan Limits** Returns all plan limits and their current usage counts for a Bitly organization. - Action **Get Platform Limits** Returns the organization's platform limits and current usage counts per API endpoint. - Action **Get QR Code Image** Fetches a QR code's rendered image by QR code ID. The image is saved to APIANT temporary storage and returned as a file reference, so it can be emailed, uploaded or attached in a later step. An error occurs if the QR code is not found. - Action **Get Top Links and QR Codes by Engagement** Returns a group's top-performing bitlinks and decoupled QR codes ranked by engagement count over a chosen reporting window. - Action **Retrieve Bitlink** Fetches the details of a single Bitlink by its ID. - Action **Retrieve Custom Bitlink** Returns the Bitlink that a custom (branded) short link points to, along with that Bitlink's details — destination URL, title, tags, and created timestamp. An error occurs if the custom Bitlink is not found. - Action **Retrieve Group** Fetches a single Bitly group (workspace) by its GUID, returning the group's name, organization, role, status, and branded short domains. An error occurs if the group is not found. - Action **Retrieve Group Preferences** Fetches the preferences for a single Bitly group (workspace) by its GUID, returning the group's default short domain. An error occurs if the group is not found. - Action **Retrieve Organization** Fetches a single Bitly organization by its GUID, returning the organization's name, subscription tier, role, status, and branded short domains. An error occurs if the organization is not found. - Action **Retrieve QR Code** Returns the details of a single QR code by its ID — title, the Bitlink and destination URLs it encodes, its type, tags, and created/updated timestamps. This returns the QR code's information only, not the scannable image file; use Get QR Code Image for that. An error occurs if the QR code is not found. - Action **Retrieve User** Returns the Bitly user account the connection is authenticated as, including its login, name, email addresses, activity flags and default group. - Action **Shorten a Link** shorten a long URL into a Bitlink - Action **Update a Group** update a group - Action **Update a QR Code** update a QR code - Action **Update a User** update the authenticated user - Action **Update Bitlink** Updates a Bitlink's title, tags, or archived state. - Action **Update Group Preferences** update group preferences - Action **Add Agent** Create a new Retell AI voice agent attached to a response engine (Retell LLM, custom LLM, or conversation flow) and a voice. - Action **Create Knowledge Base** Create a new Retell AI knowledge base from texts, URLs and/or a file. - Action **Create Retell LLM** Create a new Retell LLM Response Engine that can be attached to an agent. This is used to generate response output for the agent. - Action **Delete Agent** Deletes an existing Retell AI agent, including all of its versions. - Action **Delete Knowledge Base** Delete an existing knowledge base. - Action **Delete Phone Number** Delete a phone number from your Retell AI account. - Action **Delete Retell LLM** Delete a Retell LLM response engine. - Action **Get a Call** Retrieves the full details of a Retell AI call (phone or web): status, transcript, recording links, post-call analysis, cost and latency. - Action **Get an Agent** Retrieve the full configuration of a Retell AI voice agent. - Action **Get a Phone Number** Retrieve the details of one phone number in your Retell AI account, including its bound agents, nickname and webhook settings. - Action **Get a Retell LLM** Retrieve the details of a Retell LLM response engine, including its prompt, model, tools and states. - Action **Get a Voice** Retrieve the details of a single Retell AI voice: its name, provider, accent, gender, age and a preview audio link. - Action **Get Concurrency** Gets your Retell AI organization's current number of ongoing calls and its concurrency limits. - Action **Get Knowledge Base** Retrieve the details of a knowledge base, including its processing status and sources. - Action **Import Phone Number** Import a phone number from your own telephony provider (for example a Twilio elastic SIP trunk) into Retell AI and optionally bind agents to it. - Action **List Agents** Lists the voice and chat agents in the Retell AI account, optionally filtered by channel or by a name/id search. - Action **List Calls** List calls in the Retell AI account, newest first by default, optionally filtered by agent, status, direction, numbers, time range and more. Returns up to 1000 calls; transcripts and recording URLs are not included (use Get a Call for those). - Action **List Knowledge Bases** List all knowledge bases in the Retell AI account. - Action **List Phone Numbers** Lists the phone numbers in your Retell AI account (up to 1000). - Action **List Retell LLMs** Lists the Retell LLM response engines in the account. - Action **List Voices** List all voices available to the Retell AI account. - Action **Make a Phone Call** Start a new outbound phone call from one of your Retell numbers, handled by a Retell voice agent. - Action **Register Phone Call** Register a phone call placed through your own (custom) telephony, so Retell issues a call id your telephony can connect the audio to. - Action **Update Agent** Updates an existing Retell AI voice agent's latest draft version. Only the fields you fill in are changed. - Action **Update Call** Update the metadata, data storage setting or custom attributes of an existing Retell AI call. - Action **Update Phone Number** Updates the agents, nickname, webhooks, country restrictions, SIP trunk and fallback settings of a phone number in Retell AI. Only the fields you fill in are changed. - Action **Update Retell LLM** Update an existing Retell LLM response engine's configuration (prompt, model, etc). ## Each app on its own - [ **Bitly** Bitly is a link-management platform for shortening, branding, and tracking URLs.](https://apiant.ai/connections/bitly) - [ **Retell AI** Retell AI is a conversation intelligence platform that turns customer calls into actionable insights.](https://apiant.ai/connections/retell-ai) Reviews ## What our customers say ## More from Bitly - [ **Bitly to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/bitly-to-hubspot) - [ **Bitly to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/bitly-to-salesforce) - [ **Bitly to Mailchimp** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/bitly-to-mailchimp) - [ **Bitly to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/bitly-to-stripe) - [ **Bitly to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/bitly-to-shopify) - [ **Bitly to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/bitly-to-quickbooks-online) ## More into Retell AI - [ **HubSpot to Retell AI** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-retell-ai) - [ **Salesforce to Retell AI** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-retell-ai) - [ **Slack to Retell AI** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-retell-ai) - [ **Google Sheets to Retell AI** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-retell-ai) - [ **Gmail to Retell AI** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-retell-ai) - [ **Google Calendar to Retell AI** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-retell-ai) Questions ## Bitly and Retell AI, answered ### ### What can start an automation from Bitly? Any of Bitly's 8 triggers in the catalog, including New Bitlink in Group, New Branded Short Domain, New Channel and New Group. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Retell AI when something happens in Bitly? Any of Retell AI's 27 actions, including Create Knowledge Base, Create Retell LLM, Update Agent and Update Call. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Retell AI to Bitly? Retell AI has no triggers in the catalog today, so automations start in Bitly. If you need the other direction, ask: your agent reads Retell AI's API documentation and adds it. ### ### Do I have to build a connector for Bitly or Retell AI? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Bitly and Retell AI without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.