--- title: "Connect Bigin by Zoho CRM and Instantly - APIANT.ai" description: "When \"New Event\" fires in Bigin by Zoho CRM, your agent runs \"Add lead list\" in Instantly." canonical: "https://apiant.ai/connect/bigin-by-zoho-crm-to-instantly" --- # Connect Bigin by Zoho CRM and Instantly When **New Event** fires in [Bigin by Zoho CRM](https://apiant.ai/connections/bigin-by-zoho-crm), your agent runs **Add lead list** in [Instantly](https://apiant.ai/connections/instantly), or **New Event** in Instantly to **Create Event** in Bigin by Zoho CRM. Describe the whole flow and it is built, tested on every scenario and kept running. Bigin by Zoho CRM **7** triggers Bigin by Zoho CRM **35** actions Instantly **1** trigger Instantly **22** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Bigin by Zoho CRM and Instantly to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Bigin by Zoho CRM and Instantly can do together ### From Bigin by Zoho CRM to Instantly - When **New Event** in Bigin by Zoho CRM then **Add lead list** in Instantly - When **New Pipeline Record** in Bigin by Zoho CRM then **Add Lead to Campaign** in Instantly ### From Instantly to Bigin by Zoho CRM - When **New Event** in Instantly then **Create Event** in Bigin by Zoho CRM - When **New Event** in Instantly then **Add tags to record** in Bigin by Zoho CRM Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Bigin by Zoho CRM and Instantly ## Triggers and actions 8 triggers · 57 actions - Trigger **New Event** Triggers when a new event is added. - Trigger **New Pipeline Record** Triggers when a new pipeline record is created. - Trigger **New Product** Triggers when a new product is created. - Trigger **New Task** Triggers when a new task is added. - Trigger **Updated Company** Triggers when an existing company is updated. - Trigger **Updated Contact** Triggers when an existing contact is updated. - Trigger **Updated Pipeline Record** Triggers when a pipeline record is updated. - Action **Add note** Adds a note to a Bigin contact, company, pipeline record, product, task, event or call. - Action **Add tags to record** Add tags to a record. - Action **Create Call** Adds a new call record (logged or scheduled call) in Bigin. - Action **Create Company** Creates a new company - Action **Create Contact** Creates a new contact. - Action **Create Event** Creates a new event. - Action **Create or Update Company** Creates a company in Bigin, or updates the existing company when one already matches on the company's unique fields (by default the company name). - Action **Create or Update Contact** Creates a contact in Bigin, or updates the existing contact when one matches on the duplicate-check fields (such as email). - Action **Create or Update Pipeline Record** Creates a pipeline record (deal) in Bigin, or updates the existing one that matches on its unique fields (the deal name by default). - Action **Create Pipeline Record** Adds a new pipeline record (deal) to Bigin in the chosen sub-pipeline and stage. - Action **Create Product** Creates a new product. - Action **Create Task** Creates a new task. - Action **Delete company** Deletes a company (Accounts module record) from Bigin. - Action **Delete contact** Deletes a contact from Bigin by its ID. - Action **Delete pipeline record** Deletes a pipeline record (deal) from Bigin by its ID. - Action **Delete Product** deletes a product record from the Bigin Products module (Bigin v2 Delete Records API, same shape as the connector's Delete contact / Delete company ops). - Action **Delete task** Deletes a task from Bigin by its ID. - Action **Get company** Fetches a company by ID. An error occurs if the company is not found. - Action **Get contact** Retrieves the full details of a single Bigin contact by its record ID, including any custom fields. - Action **Get pipeline record** Retrieves one Bigin pipeline record (deal) by its ID, including its custom fields. - Action **Get Records Using COQL Query** Runs a COQL SELECT query against a Bigin module (Contacts, Accounts, Pipelines, Products, Calls, Events, Tasks) and returns the matching records. - Action **Get Task** Returns one Bigin task by its ID, with its subject, status, priority and owner. - Action **List Notes** Returns the notes attached to a Bigin record, such as a company, contact or pipeline record. - Action **Search Company** Returns the Bigin companies that match a search word, email address, phone number, or field criteria. - Action **Search Contact** Returns the Bigin contacts that match a search word, email address, phone number or field criteria. - Action **Search Event** Search Bigin events by a word, email, phone number or field criteria and return the matching events. - Action **Search Pipeline Record** Returns the pipeline records (deals) that match a search word, email, phone number or field criteria. - Action **Search Product** Returns the products that match a search word, email, phone number or field criteria. - Action **Search Task** Searches Bigin tasks by word, email, phone or field criteria and returns the matches. - Action **Update Company** Updates an existing company (Accounts module) in Bigin. Only the fields you fill in are changed. - Action **Update Contact** Updates an existing contact in Bigin. Only the fields you fill in are changed; blank fields are left as they are. - Action **Update Event** Updates an existing event - Action **Update Pipeline Record** Updates an existing pipeline record (deal) in Bigin. Only the fields you fill in are changed. - Action **Update Product** Updates an existing product in Bigin. Only the fields you fill in are changed. - Action **Update Task** Updates a new task. - Trigger **New Event** Triggers when an Instantly event occurs, such as an email sent, a reply received, or a lead status change. - Action **Activate campaign** Starts a campaign, or resumes a paused one, and returns the updated campaign. - Action **Add campaign** Creates a new Instantly campaign with its sending schedule, email sequence and sending options. Returns the created campaign. - Action **Add lead list** Creates a new lead list in Instantly for storing leads. - Action **Add Lead to Campaign** Adds a lead to an Instantly campaign, with their contact details, personalization and custom variables. Returns the created lead. - Action **Add Tags to Campaigns** Assigns one or more custom tags to one or more campaigns. - Action **Add to Blocklist** Adds an email address or domain to the workspace's blocklist so it no longer receives emails. - Action **Create a New Tag** Creates a new custom tag in your Instantly workspace for organizing accounts and campaigns. - Action **Delete blocklist entry** Deletes a blocked email or domain entry from your Instantly block list, returning the removed entry. - Action **Delete lead** Permanently deletes a lead from your Instantly workspace and returns the deleted lead. - Action **Find Lead** Finds leads in your Instantly workspace by email address or search term, optionally narrowed to a campaign, list or lead status. Returns the matching leads and the first match. - Action **Get Blocklist Entry** Returns a single block list entry (a blocked email address or domain) by its ID. - Action **Get campaign** Returns a campaign's full details, including its schedule, sequences, sending accounts and settings. - Action **Get lead** Returns a single Instantly lead by its ID, including contact details, campaign, status, engagement counts and custom variables. - Action **List campaigns** Returns the campaigns in your Instantly workspace, optionally filtered by name, tags, status or AI Sales Agent. - Action **List lead lists** Returns the lead lists in your Instantly workspace, optionally filtered by name or by whether they run enrichment. - Action **List leads** Returns leads from your Instantly workspace, optionally filtered by campaign, list, status, search term or email address. - Action **List Tag Mappings** Returns the tag assignments in the workspace, showing which custom tags are attached to which email accounts and campaigns. - Action **Pause campaign** Stops (pauses) a running campaign so it no longer sends emails, and returns the updated campaign. - Action **Remove Lead From Campaign** Removes one or more leads from an Instantly campaign, deleting them from that campaign. - Action **Remove Tags From Campaigns** Removes one or more custom tags from Instantly campaigns. - Action **Update lead** Updates an existing lead's details in Instantly, such as name, company, phone, interest status and custom variables, and returns the updated lead. - Action **Update Lead Status** Updates the interest status of a lead in Instantly (for example Interested, Meeting booked, or Not interested), optionally scoped to one campaign or list. ## Each app on its own - [ **Bigin by Zoho CRM** Bigin is a sales pipeline management software that lets you manage deals, track activities and keep all the...](https://apiant.ai/connections/bigin-by-zoho-crm) - [ **Instantly** Instantly is an email automation platform that helps scale outreach campaigns.](https://apiant.ai/connections/instantly) Reviews ## What our customers say ## More from Bigin by Zoho CRM - [ **Bigin by Zoho CRM to Zoho Campaigns** Zoho Campaigns lets you send email and social media campaigns to your subscribers.](https://apiant.ai/connect/bigin-by-zoho-crm-to-zoho-campaigns) - [ **Bigin by Zoho CRM to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/bigin-by-zoho-crm-to-hubspot) - [ **Bigin by Zoho CRM to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/bigin-by-zoho-crm-to-salesforce) - [ **Bigin by Zoho CRM to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/bigin-by-zoho-crm-to-slack) - [ **Bigin by Zoho CRM to Google Sheets** Google Sheets](https://apiant.ai/connect/bigin-by-zoho-crm-to-google-sheets) - [ **Bigin by Zoho CRM to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/bigin-by-zoho-crm-to-gmail) ## More into Instantly - [ **HubSpot to Instantly** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-instantly) - [ **Google Sheets to Instantly** Google Sheets](https://apiant.ai/connect/google-sheets-to-instantly) - [ **Gmail to Instantly** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-instantly) - [ **Google Calendar to Instantly** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-instantly) - [ **Google Drive to Instantly** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-instantly) - [ **ActiveCampaign to Instantly** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-instantly) Questions ## Bigin by Zoho CRM and Instantly, answered ### ### What can start an automation from Bigin by Zoho CRM? Any of Bigin by Zoho CRM's 7 triggers in the catalog, including New Event, New Pipeline Record, New Product and New Task. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Instantly when something happens in Bigin by Zoho CRM? Any of Instantly's 22 actions, including Create a New Tag, Update lead, Update Lead Status and Activate campaign. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Instantly to Bigin by Zoho CRM? Yes. When something happens in Instantly, your agent can act in Bigin by Zoho CRM too. This page covers both directions: Instantly's triggers and Bigin by Zoho CRM's actions are listed here as well. ### ### Do I have to build a connector for Bigin by Zoho CRM or Instantly? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Bigin by Zoho CRM and Instantly without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.