Integration
Connect Bigin by Zoho CRM to Frase
When something happens in Bigin by Zoho CRM, your agent does the next thing in Frase. Describe it and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Bigin by Zoho CRM and Frase to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiAny client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Bigin by Zoho CRM can start in Frase
When New Pipeline Record in Bigin by Zoho CRM
then Add brief in Frase
When New Task in Bigin by Zoho CRM
then Add topic cluster in Frase
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Bigin by Zoho CRM and Frase
Triggers and actions 2 triggers · 50 actions
Trigger
New Pipeline RecordTriggers when a new pipeline record is created.
Trigger
New TaskTriggers when a new task is added.
Action
Add noteAdds a note to a Bigin contact, company, pipeline record, product, task, event or call.
Action
Add tags to recordAdd tags to a record.
Action
Create CallAdds a new call record (logged or scheduled call) in Bigin.
Action
Create CompanyCreates a new company
Action
Create ContactCreates a new contact.
Action
Create EventCreates a new event.
Action
Create or Update CompanyCreates a company in Bigin, or updates the existing company when one already matches on the company's unique fields (by default the company name).
Action
Create or Update ContactCreates a contact in Bigin, or updates the existing contact when one matches on the duplicate-check fields (such as email).
Action
Create or Update Pipeline RecordCreates a pipeline record (deal) in Bigin, or updates the existing one that matches on its unique fields (the deal name by default).
Action
Create Pipeline RecordAdds a new pipeline record (deal) to Bigin in the chosen sub-pipeline and stage.
Action
Create ProductCreates a new product.
Action
Create TaskCreates a new task.
Action
Delete companyDeletes a company (Accounts module record) from Bigin.
Action
Delete contactDeletes a contact from Bigin by its ID.
Action
Delete pipeline recordDeletes a pipeline record (deal) from Bigin by its ID.
Action
Delete taskDeletes a task from Bigin by its ID.
Action
Get companyFetches a company by ID. An error occurs if the company is not found.
Action
Get contactRetrieves the full details of a single Bigin contact by its record ID, including any custom fields.
Action
Get pipeline recordRetrieves one Bigin pipeline record (deal) by its ID, including its custom fields.
Action
Get Records Using COQL QueryRuns a COQL SELECT query against a Bigin module (Contacts, Accounts, Pipelines, Products, Calls, Events, Tasks) and returns the matching records.
Action
Get TaskReturns one Bigin task by its ID, with its subject, status, priority and owner.
Action
List NotesReturns the notes attached to a Bigin record, such as a company, contact or pipeline record.
Action
Search CompanyReturns the Bigin companies that match a search word, email address, phone number, or field criteria.
Action
Search ContactReturns the Bigin contacts that match a search word, email address, phone number or field criteria.
Action
Search EventSearch Bigin events by a word, email, phone number or field criteria and return the matching events.
Action
Search Pipeline RecordReturns the pipeline records (deals) that match a search word, email, phone number or field criteria.
Action
Search ProductReturns the products that match a search word, email, phone number or field criteria.
Action
Search TaskSearches Bigin tasks by word, email, phone or field criteria and returns the matches.
Action
Update CompanyUpdates an existing company (Accounts module) in Bigin. Only the fields you fill in are changed.
Action
Update ContactUpdates an existing contact in Bigin. Only the fields you fill in are changed; blank fields are left as they are.
Action
Update EventUpdates an existing event
Action
Update Pipeline RecordUpdates an existing pipeline record (deal) in Bigin. Only the fields you fill in are changed.
Action
Update ProductUpdates an existing product in Bigin. Only the fields you fill in are changed.
Action
Update TaskUpdates a new task.
Action
Add briefCreates a Frase content brief from a completed research session. The brief is created with a pending status and its outline is generated in the background; if a brief already exists for the research session, that brief is returned instead.
Action
Add topic clusterCreates a topic cluster in Frase, either org-wide or scoped to one of your sites.
Action
Add tracked promptAdd a new prompt for Frase to track for AI visibility across AI answer engines.
Action
Analyze SERPAnalyzes the Google search results for a keyword, returning organic results, the AI Overview and its sources, People Also Ask questions, and related searches.
Action
Delete contentMoves a content article to the trash in Frase (soft delete). Trashed content can be restored later.
Action
Generate contentStarts generating an article from an existing Frase brief. Generation runs in the background; the returned content id can be used to check its progress.
Action
Get auditRetrieve a site audit's details and summary, optionally including the audited pages.
Action
Get briefRetrieve a Frase brief by its ID, including its outline sections.
Action
Get contentRetrieve a specific Frase content article by its ID, including its body, metadata, and SEO/GEO/E-E-A-T scores.
Action
Get researchRetrieve a specific Frase research session by its ID, including its status, summary, findings, sources and type-specific research data.
Action
List sitesLists the websites associated with your Frase organization.
Action
List topic clustersLists the organization's topic clusters, optionally limited to one site.
Action
Start auditStart a new site audit on one of your Frase sites.
Action
Start researchStart AI-powered research on a topic in Frase. Research runs asynchronously; the returned research id can be used to check progress and read the results.
Action
Update briefUpdate a Frase brief's metadata (topic, keywords, content type, intent, word count, tone, audience, guardrails) and/or replace its outline.
Action
Update contentUpdates a Frase content article's title, body, status, SEO metadata, or target keywords. Fields left blank are not changed.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Bigin by Zoho CRM and Frase, answered
What can start an automation from Bigin by Zoho CRM?
Any of Bigin by Zoho CRM's 2 triggers in the catalog, including New Pipeline Record and New Task. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Frase when something happens in Bigin by Zoho CRM?
Any of Frase's 16 actions, including Update brief, Update content, Add brief and Add topic cluster. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Frase to Bigin by Zoho CRM?
Frase has no triggers in the catalog today, so automations start in Bigin by Zoho CRM. If you need the other direction, ask: your agent reads Frase's API documentation and adds it.
Do I have to build a connector for Bigin by Zoho CRM or Frase?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.