Integration
Connect Bento and Gong
When New Tag fires in Bento, your agent runs Add a "Content Shared" Event Into Gong's Activity Timeline in Gong, or New User in Gong to Create or Update User in Bento. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Bento and Gong to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Bento and Gong can do together
From Bento to Gong
When New Tag in Bento
then Add a "Content Shared" Event Into Gong's Activity Timeline in Gong
When New Tag in Bento
then Add a "Content Viewed" Event Into Gong's Activity Timeline in Gong
From Gong to Bento
When New User in Gong
then Create or Update User in Bento
When New User in Gong
then Create or Update User and Apply Tag in Bento
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Bento and Gong
Triggers and actions 2 triggers · 57 actions
Trigger
New TagTriggers when a new tag is created on your Bento site.
Action
Add broadcastCreates a broadcast email draft in Bento, optionally scheduled and approved for sending to tagged or segmented subscribers.
Action
Create FieldCreates a custom subscriber field on your Bento site.
Action
Create or Update UserCreates a Bento subscriber, or updates the name of an existing one, by email address.
Action
Create or Update User and Apply TagCreates or updates a Bento subscriber by email and applies one or more tags, without triggering Flows.
Action
Create or Update User and Apply Tag (Trigger Flows)Applies a tag to a Bento subscriber (creating them if needed) through an event, so any Flows listening for that tag start.
Action
Create TagCreates a tag on your Bento site.
Action
Delete tagDiscards a tag in Bento by name (running it on an already-discarded tag restores it).
Action
Fetch Site MetricsReturns your Bento site's user, subscriber and unsubscriber counts.
Action
Fetch SubscriberReturns a Bento subscriber's details, tags and custom fields by email address.
Action
Get email templateReturns one email template, including its name, subject and HTML content.
Action
Get segmentReturns one segment, including its name, description and filter definition.
Action
Import subscribersQueues up to 1,000 subscribers for import or update in Bento. Imports do not trigger automations.
Action
List BroadcastsReturns one page of Bento broadcasts with the chosen status, including their send stats.
Action
List FieldsReturns every custom subscriber field on your Bento site.
Action
List segmentsReturns all segments in your Bento site.
Action
List sequencesReturns the sequences on your Bento site, including each sequence's email templates.
Action
List TagsReturns every tag on your Bento site.
Action
List workflowsReturns all workflows on the Bento site, with their name, status and email templates.
Action
Remove Tag from SubscriberRemoves a tag from a Bento subscriber by email.
Action
Send Transactional EmailSends an email through Bento to one recipient, optionally as transactional so it reaches unsubscribed people.
Action
Track EventRecords a custom event for a Bento subscriber, optionally updating their profile fields; events can start Flows.
Action
Track Subscribe EventSubscribes or unsubscribes a Bento subscriber by email.
Action
Track Unique EventRecords a purchase for a Bento subscriber with its value, counted once per order ID.
Action
Update email templateUpdates the subject, HTML content, or editor type of a Bento email template.
Action
Update Subscriber FieldSets one custom field value on a Bento subscriber.
Action
Validate EmailChecks whether an email address looks valid and deliverable.
Trigger
New UserTriggers when a new user is added to your Gong company.
Action
Add a "Content Shared" Event Into Gong's Activity TimelineAdds a "Content Shared" event to Gong's activity timeline, recording that a Gong user shared a piece of content (such as a contract or proposal) with external recipients.
Action
Add a "Content Viewed" Event Into Gong's Activity TimelineRecords that an external participant viewed a piece of content (for example a contract or presentation) as an event on Gong's activity timeline.
Action
Add a "Custom Action" Event Into Gong's Activity TimelineAdds a custom action event, such as a contract signed by a prospect, to Gong's activity timeline.
Action
Add CallCreates a new call record in Gong, optionally with a link Gong downloads the recording from.
Action
Add Call MediaUploads a recording file to a call previously created in Gong with Add Call.
Action
Add Digital InteractionPosts a digital interaction (such as a page view or link click) by a person into Gong's activity timeline.
Action
Ask About EntityAsks Gong AI a natural-language question about a CRM account, deal, contact or lead and returns the answer, generated from that entity's calls and emails. Consumes Gong credits.
Action
Assign Prospects to FlowAssigns up to 100 CRM contacts or leads to a Gong Engage flow, owned by the Gong user you name.
Action
Create MeetingCreates a new Gong meeting for an organizer and invitees, returning the meeting id and join link.
Action
Delete MeetingDeletes a meeting that was created in Gong.
Action
Find CallsFinds Gong calls by call ids, host users, workspace or date range and returns their detailed data, such as participants, topics, trackers and highlights.
Action
Find Flow by NameFinds Gong Engage flows whose name contains the text you give, among the flows visible to a chosen Gong user. Returns up to 50 matches, best matches first.
Action
Find UsersFinds Gong users by their user ids and/or creation date range, returning each user's profile and settings.
Action
Generate Entity BriefGenerates an AI brief, configured in Gong's Agent Studio, for a CRM account, deal, contact or lead from its associated calls and emails. Consumes Gong credits.
Action
Get CallReturns the details of a single Gong call, such as its title, host, start time, duration and direction.
Action
Get Call TranscriptsReturns the transcripts of Gong calls, either for specific calls or for all calls in a date range, with each speaker's sentences and timings.
Action
Get CRM ObjectsReturns uploaded CRM objects (accounts, contacts, deals or leads) from a Gong Generic CRM integration by their CRM ids.
Action
Get UserReturns a Gong user's profile, including name, email, title, manager, active status and recording settings.
Action
List CallsReturns the calls recorded in Gong that started within a date range, optionally limited to one workspace.
Action
List Calls in Library FolderReturns the calls saved in a Gong library folder, with each call's title, note, snippet and link.
Action
List FlowsReturns the Gong Engage flows available to a user: company flows plus their personal and shared flows.
Action
List Library FoldersReturns the public Gong call library folders, optionally limited to one workspace.
Action
List Prospect FlowsReturns the Gong Engage flows assigned to the given prospects (by CRM prospect ID) or to the given flow instances.
Action
List TasksReturns the Engage tasks assigned to a Gong user, filtered by task type, action and status.
Action
List UsersReturns all of the company's users in Gong, with their contact details, manager and settings.
Action
List WorkspacesReturns all of the company's Gong workspaces, with each workspace's id, name and description.
Action
Unassign Flows by CRM Prospect IDRemoves a prospect (contact or lead) from the Gong Engage flows they are assigned to — all of them, or just one flow if you choose it. Returns the flow instances the prospect was removed from.
Action
Unassign Flows by Flow Instance IDRemoves prospects from Gong Engage flows by flow instance id and returns the instances that were successfully unassigned.
Action
Update MeetingUpdates an existing Gong meeting's time, title, invitees and conferencing provider.
Action
Update TaskUpdates the status, due date or priority of an existing Gong Engage task.
Action
Upload CRM ObjectsUploads a batch of CRM accounts, contacts, deals, leads, business users or stages into Gong for a registered CRM integration. Processing happens asynchronously after upload.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Bento and Gong, answered
What can start an automation from Bento?
Any of Bento's 1 trigger in the catalog, including New Tag. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Gong when something happens in Bento?
Any of Gong's 31 actions, including Create Meeting, Update Meeting, Update Task and Upload CRM Objects. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Gong to Bento?
Yes. When something happens in Gong, your agent can act in Bento too. This page covers both directions: Gong's triggers and Bento's actions are listed here as well.
Do I have to build a connector for Bento or Gong?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Bento and Gong without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.