--- title: "Connect Benchmark Email Classic and WhatConverts - APIANT.ai" description: "When \"New Contact\" fires in Benchmark Email Classic, your agent runs \"Create Lead\" in WhatConverts." canonical: "https://apiant.ai/connect/benchmark-email-classic-to-whatconverts" --- # Connect Benchmark Email Classic and WhatConverts When **New Contact** fires in [Benchmark Email Classic](https://apiant.ai/connections/benchmark-email-classic), your agent runs **Create Lead** in [WhatConverts](https://apiant.ai/connections/whatconverts), or **New Lead** in WhatConverts to **Add Contact to List** in Benchmark Email Classic. Describe the whole flow and it is built, tested on every scenario and kept running. Benchmark Email Classic **6** triggers Benchmark Email Classic **10** actions WhatConverts **2** triggers WhatConverts **14** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Benchmark Email Classic and WhatConverts to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Benchmark Email Classic and WhatConverts can do together ### From Benchmark Email Classic to WhatConverts - When **New Contact** in Benchmark Email Classic then **Create Lead** in WhatConverts - When **New Contact in Segment** in Benchmark Email Classic then **Update Lead** in WhatConverts ### From WhatConverts to Benchmark Email Classic - When **New Lead** in WhatConverts then **Add Contact to List** in Benchmark Email Classic - When **Updated Lead** in WhatConverts then **Unsubscribe Contact** in Benchmark Email Classic Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Benchmark Email Classic and WhatConverts ## Triggers and actions 8 triggers · 24 actions - Trigger **Email Opened** Triggers when a contact opens the selected email campaign. - Trigger **Link Clicked** Triggers when a contact clicks a link in the selected email campaign. - Trigger **New Contact** Triggers when a new contact is added to the selected Benchmark Email contact list. - Trigger **New Contact in Segment** Triggers when a contact is added to the selected segment. - Trigger **New List** Triggers when a new contact list is created in your Benchmark Email account. - Trigger **New Unsubscriber** Triggers when a contact unsubscribes from the selected email campaign. - Action **Add Contact to List** Adds a contact to a Benchmark Email contact list. - Action **Add list** Creates a new contact list in Benchmark Email. - Action **Delete contact** Deletes a contact from a Benchmark Email contact list. - Action **Find Contact** Finds contacts by email address across all lists, returning each list membership found. - Action **Get contact** Returns the details of one contact in a contact list, including its name, email, opt-in info and custom field values. - Action **Get email** Returns the details of an email campaign, including its subject, sender, contact lists and content. - Action **List contacts** Returns the contacts in a Benchmark Email contact list, optionally filtered by a search value or status. - Action **List emails** Returns the email campaigns in the Benchmark Email account, optionally filtered and sorted. - Action **List lists** Returns the contact lists in the Benchmark Email account. - Action **Unsubscribe Contact** Unsubscribes a contact by moving them from a list to the account's Do Not Contact (master unsubscribe) list. - Trigger **New Lead** Triggers when a new lead (call, form, chat, etc.) is recorded in WhatConverts. - Trigger **Updated Lead** Triggers when a WhatConverts lead is created or updated, for example when its quote or sales value changes. - Action **Add account** Creates a new client account in your WhatConverts agency, optionally with a first profile. Requires an agency (master account) API key. - Action **Add profile** Creates a new profile under a WhatConverts agency account. - Action **Create Lead** Creates a new lead in a WhatConverts profile, such as a web form, phone call or chat lead. - Action **Delete account** Deletes a WhatConverts account along with all of its profiles, numbers, leads and settings. Requires an agency master account key. - Action **Delete profile** Deletes a profile from a WhatConverts account, removing its numbers, leads and settings. Requires an agency key. - Action **Find Lead** Returns one WhatConverts lead by its lead ID, including source, contact and call details. - Action **Get account** Returns the details of a single WhatConverts account, including its name, creation date and profiles. Requires an agency (master account) API key. - Action **Get lead** Returns the details of a single WhatConverts lead, including its contact, marketing attribution and custom field values. - Action **Get profile** Returns the details of a single profile in a WhatConverts account, including its name and creation date. Requires an agency API key. - Action **List accounts** Returns the accounts in your WhatConverts agency, with each account's profiles. - Action **List profiles** Returns the profiles under a WhatConverts agency account, with each profile's id, name and creation date. Requires an agency (master account) API key. - Action **Update account** Renames an existing WhatConverts account (agency key required). - Action **Update Lead** Updates a WhatConverts lead's quotable status, quote value, sales value or lead URL. - Action **Update profile** Renames an existing profile within a WhatConverts agency account. Requires an agency (master account) API key. ## Each app on its own - [ **Benchmark Email Classic** Benchmark Email Classic is an easy-to-use email marketing tool, the original version that has helped...](https://apiant.ai/connections/benchmark-email-classic) - [ **WhatConverts** WhatConverts tracks what marketing channels generate conversions from phone calls, web forms, chat, and more.](https://apiant.ai/connections/whatconverts) Reviews ## What our customers say ## More from Benchmark Email Classic - [ **Benchmark Email Classic to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/benchmark-email-classic-to-hubspot) - [ **Benchmark Email Classic to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/benchmark-email-classic-to-salesforce) - [ **Benchmark Email Classic to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/benchmark-email-classic-to-slack) - [ **Benchmark Email Classic to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/benchmark-email-classic-to-google-sheets) - [ **Benchmark Email Classic to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/benchmark-email-classic-to-gmail) - [ **Benchmark Email Classic to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/benchmark-email-classic-to-google-calendar) ## More into WhatConverts - [ **HubSpot to WhatConverts** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-whatconverts) - [ **Salesforce to WhatConverts** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-whatconverts) - [ **Slack to WhatConverts** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-whatconverts) - [ **Google Sheets to WhatConverts** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-whatconverts) - [ **Gmail to WhatConverts** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-whatconverts) - [ **Google Calendar to WhatConverts** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-whatconverts) Questions ## Benchmark Email Classic and WhatConverts, answered ### ### What can start an automation from Benchmark Email Classic? Any of Benchmark Email Classic's 6 triggers in the catalog, including New Contact, New Contact in Segment, New List and New Unsubscriber. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in WhatConverts when something happens in Benchmark Email Classic? Any of WhatConverts's 14 actions, including Create Lead, Update account, Update Lead and Update profile. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from WhatConverts to Benchmark Email Classic? Yes. When something happens in WhatConverts, your agent can act in Benchmark Email Classic too. This page covers both directions: WhatConverts's triggers and Benchmark Email Classic's actions are listed here as well. ### ### Do I have to build a connector for Benchmark Email Classic or WhatConverts? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Benchmark Email Classic and WhatConverts without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.