--- title: "Connect Beehiiv to Marketo - APIANT.ai" description: "When \"New subscriber to publication\" fires in Beehiiv, your agent runs \"Add Leads to List\" in Marketo." canonical: "https://apiant.ai/connect/beehiiv-to-marketo" --- # Connect Beehiiv to Marketo When **New subscriber to publication** fires in [Beehiiv](https://apiant.ai/connections/beehiiv), your agent runs **Add Leads to List** in [Marketo](https://apiant.ai/connections/marketo). Describe the whole flow and it is built, tested on every scenario and kept running. Beehiiv **8** triggers Beehiiv **43** actions Marketo **32** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Beehiiv and Marketo to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Beehiiv can start in Marketo - When **New subscriber to publication** in Beehiiv then **Add Leads to List** in Marketo - When **New unsubscriber to publication** in Beehiiv then **Create or Update Lead** in Marketo Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Beehiiv and Marketo ## Triggers and actions 8 triggers · 75 actions - Trigger **List automations** poll for automations; new automations surface over time (trigger). - Trigger **List newsletter lists** poll newsletter lists; new lists surface over time (trigger). - Trigger **List polls** poll for polls; new polls surface over time (trigger). - Trigger **List segment subscriber IDs** poll subscriber IDs in a segment; new IDs surface over time (trigger). - Trigger **List segment subscribers** poll subscribers in a segment; new members surface over time (trigger). - Trigger **List tiers** poll subscription tiers; new tiers surface over time (trigger). - Trigger **New subscriber to publication** Polls Beehiiv and emits each new subscriber to the specified publication. Lists subscriptions newest-first; dedup by subscription id. - Trigger **New unsubscriber to publication** Polls Beehiiv and emits each new unsubscriber (inactive subscription) to the specified publication. Dedup by subscription id. - Action **Add subscription tag** add a tag to a subscription. - Action **Bulk create subscription** create multiple subscriptions in a single bulk request. - Action **Create custom field** create a new custom field. - Action **Create newsletter list** create a new newsletter list. - Action **Create segment** create a new segment. - Action **Create subscription** Creates a new subscriber on a publication. Sets email plus optional custom fields, UTM attribution, and referral source. - Action **Delete custom field** delete a custom field. - Action **Delete newsletter list** delete a newsletter list. - Action **Delete segment** delete a segment. - Action **Delete subscription** Remove a subscriber from a publication. - Action **Get aggregate stats** get aggregate statistics across posts. - Action **Get author** get details for a specific author. - Action **Get custom field** get details for a specific custom field. - Action **Get newsletter list** get details for a specific newsletter list. - Action **Get newsletter list subscription** get details for a newsletter list subscription. - Action **Get post** Retrieve a single post by ID. Returns content, stats, and publish status. - Action **Get post templates** get available post templates for a publication. - Action **Get publication** get details for a specific publication. - Action **Get publication engagements** get aggregate engagement stats for a publication. - Action **Get publications by subscription email** get publications associated with a subscriber email. - Action **Get referral program** get referral program details for a publication. - Action **Get segment** get details for a specific segment. - Action **Get subscription by email** Retrieve a single subscription by email address. Returns the subscriber's status, tier, and custom fields. - Action **Get subscription by ID** get details for a subscription by its ID. - Action **Get subscription update** get a specific bulk subscription update record. - Action **Identify user** get current OAuth user info. - Action **Identify workspace** get current workspace info. - Action **List authors** list all authors for a publication. - Action **List complimentary access** list free access grants for a publication. - Action **List condition sets** list all condition sets for a publication. - Action **List custom fields** List a publication's subscriber custom fields. Returns field names and types for mapping. - Action **List posts** List posts for a publication. Returns posts with status, audience, and publish metadata. - Action **List publications** List the publications on the account. Returns each publication's id, name, and settings — the entry point for resolving a publication id. - Action **List segments** List segments for a publication. Returns segment ids, names, and types for audience targeting. - Action **List subscriptions** List subscriptions for a publication. Returns subscribers with status, tier, and custom fields, supports filtering/pagination. - Action **List subscription updates** list bulk subscription update records. - Action **Recalculate segment** recalculate segment membership. - Action **Update a tier** update an existing tier. - Action **Update custom field** update an existing custom field. - Action **Update subscription by email** Update an existing subscriber identified by email. Changes tier, status, or custom fields. - Action **Update subscription by ID** update a subscription by its ID. - Action **Update subscriptions** update multiple subscriptions at once. - Action **Update subscriptions' status** bulk update subscription status. - Action **Add Leads to List** Adds leads to a static list. - Action **Create or Update Lead** Creates a lead, or updates the existing lead with the same email. - Action **Delete company** Deletes one or more company records in Marketo, identified by Marketo id or by external company id. - Action **Delete Lead** Deletes a lead. - Action **Find companies** Finds Marketo companies whose chosen field matches any of the values you supply, returning up to 300 matching company records. - Action **Find Leads** Finds leads whose field matches any of the given values. - Action **Find opportunities** Finds opportunities whose chosen field matches one of the values you supply, returning up to 300 matching opportunities. - Action **Find program members** Finds members of a Marketo program whose chosen field matches one of the given values, returning up to 300 members. - Action **Get Activity Types** Returns every activity type, with its ID and attributes. - Action **Get Campaigns** Returns smart campaigns, optionally limited by name, program or workspace. - Action **Get Custom Object Records** Finds custom object records whose field matches any of the given values. - Action **Get email** Returns a Marketo email asset by its id, including subject, from/reply addresses, folder, template and approval status. - Action **Get Lead Activities** Returns lead activities of the given types since a paging token. - Action **Get Lead by Id** Returns one lead by its ID. - Action **Get Lead Field Names** Returns every lead field, with its API name, label and data type. - Action **Get Leads by List Id** Returns the leads in a static list. - Action **Get List by Id** Returns one static list by its ID. - Action **Get Lists** Returns static lists, optionally limited by name, program or workspace. - Action **Get Paging Token** Returns a paging token that starts reading activities from a date. - Action **Get program** Returns a Marketo program by its id, including its type, channel, status, folder, tags and period costs. - Action **List emails** Returns the email assets in your Marketo instance, optionally filtered by status, folder or last-updated date range. - Action **List programs** Returns the programs in your Marketo instance, optionally filtered by program, folder or workspace, or by last-updated date range. - Action **List smart campaigns** Returns the smart campaigns in your Marketo instance, optionally limited to a folder or program, an update-date window, or active campaigns only. - Action **Merge Leads** Merges one or more leads into a winning lead. - Action **Remove Leads from List** Removes leads from a static list. - Action **Request Campaign** Runs leads through a trigger smart campaign. - Action **Schedule Campaign** Schedules a batch smart campaign to run. - Action **Send sample email** Sends a sample of a Marketo email asset to an address, optionally populating tokens and dynamic content as a chosen lead. - Action **Sync Companies** Creates or updates companies. - Action **Sync Custom Object** Creates or updates custom object records. - Action **Sync Opportunities** Creates or updates opportunities. - Action **Update lead program status** Changes the program status (for example "Registered" or "Attended") of one or more leads that are already members of a Marketo program. ## Each app on its own - [ **Beehiiv** Beehiiv is a newsletter publishing and audience growth platform.](https://apiant.ai/connections/beehiiv) - [ **Marketo** Marketo provides powerful marketing automation software: email, lead management, analytics, and more.](https://apiant.ai/connections/marketo) Reviews ## What our customers say ## More from Beehiiv - [ **Beehiiv to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/beehiiv-to-salesforce) - [ **Beehiiv to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/beehiiv-to-slack) - [ **Beehiiv to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/beehiiv-to-shopify) - [ **Beehiiv to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/beehiiv-to-quickbooks-online) - [ **Beehiiv to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/beehiiv-to-zoom) - [ **Beehiiv to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/beehiiv-to-twilio) ## More into Marketo - [ **HubSpot to Marketo** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-marketo) - [ **Salesforce to Marketo** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-marketo) - [ **Slack to Marketo** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-marketo) - [ **Google Sheets to Marketo** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-marketo) - [ **Gmail to Marketo** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-marketo) - [ **Google Calendar to Marketo** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-marketo) Questions ## Beehiiv and Marketo, answered ### ### What can start an automation from Beehiiv? Any of Beehiiv's 8 triggers in the catalog, including New subscriber to publication, New unsubscriber to publication, List automations and List newsletter lists. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Marketo when something happens in Beehiiv? Any of Marketo's 32 actions, including Create or Update Lead, Send sample email, Update lead program status and Add Leads to List. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Marketo to Beehiiv? Marketo has no triggers in the catalog today, so automations start in Beehiiv. If you need the other direction, ask: your agent reads Marketo's API documentation and adds it. ### ### Do I have to build a connector for Beehiiv or Marketo? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Beehiiv and Marketo without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.