--- title: "Connect Beehiiv to Google Tag Manager - APIANT.ai" description: "When \"New subscriber to publication\" fires in Beehiiv, your agent runs \"Create Tag\" in Google Tag Manager." canonical: "https://apiant.ai/connect/beehiiv-to-google-tag-manager" --- # Connect Beehiiv to Google Tag Manager When **New subscriber to publication** fires in [Beehiiv](https://apiant.ai/connections/beehiiv), your agent runs **Create Tag** in [Google Tag Manager](https://apiant.ai/connections/google-tag-manager). Describe the whole flow and it is built, tested on every scenario and kept running. Beehiiv **8** triggers Beehiiv **43** actions Google Tag Manager **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Beehiiv and Google Tag Manager to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Beehiiv can start in Google Tag Manager - When **New subscriber to publication** in Beehiiv then **Create Tag** in Google Tag Manager - When **New unsubscriber to publication** in Beehiiv then **Create Version** in Google Tag Manager Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Beehiiv and Google Tag Manager ## Triggers and actions 8 triggers · 53 actions - Trigger **List automations** poll for automations; new automations surface over time (trigger). - Trigger **List newsletter lists** poll newsletter lists; new lists surface over time (trigger). - Trigger **List polls** poll for polls; new polls surface over time (trigger). - Trigger **List segment subscriber IDs** poll subscriber IDs in a segment; new IDs surface over time (trigger). - Trigger **List segment subscribers** poll subscribers in a segment; new members surface over time (trigger). - Trigger **List tiers** poll subscription tiers; new tiers surface over time (trigger). - Trigger **New subscriber to publication** Polls Beehiiv and emits each new subscriber to the specified publication. Lists subscriptions newest-first; dedup by subscription id. - Trigger **New unsubscriber to publication** Polls Beehiiv and emits each new unsubscriber (inactive subscription) to the specified publication. Dedup by subscription id. - Action **Add subscription tag** add a tag to a subscription. - Action **Bulk create subscription** create multiple subscriptions in a single bulk request. - Action **Create custom field** create a new custom field. - Action **Create newsletter list** create a new newsletter list. - Action **Create segment** create a new segment. - Action **Create subscription** Creates a new subscriber on a publication. Sets email plus optional custom fields, UTM attribution, and referral source. - Action **Delete custom field** delete a custom field. - Action **Delete newsletter list** delete a newsletter list. - Action **Delete segment** delete a segment. - Action **Delete subscription** Remove a subscriber from a publication. - Action **Get aggregate stats** get aggregate statistics across posts. - Action **Get author** get details for a specific author. - Action **Get custom field** get details for a specific custom field. - Action **Get newsletter list** get details for a specific newsletter list. - Action **Get newsletter list subscription** get details for a newsletter list subscription. - Action **Get post** Retrieve a single post by ID. Returns content, stats, and publish status. - Action **Get post templates** get available post templates for a publication. - Action **Get publication** get details for a specific publication. - Action **Get publication engagements** get aggregate engagement stats for a publication. - Action **Get publications by subscription email** get publications associated with a subscriber email. - Action **Get referral program** get referral program details for a publication. - Action **Get segment** get details for a specific segment. - Action **Get subscription by email** Retrieve a single subscription by email address. Returns the subscriber's status, tier, and custom fields. - Action **Get subscription by ID** get details for a subscription by its ID. - Action **Get subscription update** get a specific bulk subscription update record. - Action **Identify user** get current OAuth user info. - Action **Identify workspace** get current workspace info. - Action **List authors** list all authors for a publication. - Action **List complimentary access** list free access grants for a publication. - Action **List condition sets** list all condition sets for a publication. - Action **List custom fields** List a publication's subscriber custom fields. Returns field names and types for mapping. - Action **List posts** List posts for a publication. Returns posts with status, audience, and publish metadata. - Action **List publications** List the publications on the account. Returns each publication's id, name, and settings — the entry point for resolving a publication id. - Action **List segments** List segments for a publication. Returns segment ids, names, and types for audience targeting. - Action **List subscriptions** List subscriptions for a publication. Returns subscribers with status, tier, and custom fields, supports filtering/pagination. - Action **List subscription updates** list bulk subscription update records. - Action **Recalculate segment** recalculate segment membership. - Action **Update a tier** update an existing tier. - Action **Update custom field** update an existing custom field. - Action **Update subscription by email** Update an existing subscriber identified by email. Changes tier, status, or custom fields. - Action **Update subscription by ID** update a subscription by its ID. - Action **Update subscriptions** update multiple subscriptions at once. - Action **Update subscriptions' status** bulk update subscription status. - Action **Create Tag** Creates a tag in a Tag Manager workspace, such as a Custom HTML tag, and sets which triggers fire it. - Action **Create Version** Creates a container version from a workspace's changes. The workspace is consumed once its version is created. - Action **Create Workspace** Creates a new workspace in a container to hold draft changes. - Action **Delete Tag** Deletes a tag from a Tag Manager workspace. - Action **List Accounts** Returns the Tag Manager accounts the connected user can access. - Action **List Containers** Returns the containers in a Tag Manager account. - Action **List Tags** Returns the tags in a Tag Manager workspace. - Action **List Workspaces** Returns the workspaces in a Tag Manager container. - Action **Publish Version** Publishes a container version so it becomes the live version on every site using the container. - Action **Update Tag** Updates a tag's name, HTML, settings, firing triggers or notes in a Tag Manager workspace; fields left blank are kept. ## Each app on its own - [ **Beehiiv** Beehiiv is a newsletter publishing and audience growth platform.](https://apiant.ai/connections/beehiiv) - [ **Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connections/google-tag-manager) Reviews ## What our customers say ## More from Beehiiv - [ **Beehiiv to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/beehiiv-to-salesforce) - [ **Beehiiv to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/beehiiv-to-slack) - [ **Beehiiv to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/beehiiv-to-shopify) - [ **Beehiiv to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/beehiiv-to-quickbooks-online) - [ **Beehiiv to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/beehiiv-to-zoom) - [ **Beehiiv to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/beehiiv-to-twilio) ## More into Google Tag Manager - [ **Gmail to Google Tag Manager** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-tag-manager) - [ **Google Merchant Center to Google Tag Manager** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **HubSpot to Google Tag Manager** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-google-tag-manager) - [ **Salesforce to Google Tag Manager** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-google-tag-manager) - [ **Slack to Google Tag Manager** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-google-tag-manager) - [ **Google Sheets to Google Tag Manager** Google Sheets](https://apiant.ai/connect/google-sheets-to-google-tag-manager) Questions ## Beehiiv and Google Tag Manager, answered ### ### What can start an automation from Beehiiv? Any of Beehiiv's 8 triggers in the catalog, including New subscriber to publication, New unsubscriber to publication, List automations and List newsletter lists. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Google Tag Manager when something happens in Beehiiv? Any of Google Tag Manager's 10 actions, including Create Tag, Create Version, Create Workspace and Update Tag. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Google Tag Manager to Beehiiv? Google Tag Manager has no triggers in the catalog today, so automations start in Beehiiv. If you need the other direction, ask: your agent reads Google Tag Manager's API documentation and adds it. ### ### Do I have to build a connector for Beehiiv or Google Tag Manager? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Beehiiv and Google Tag Manager without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.