---
title: "Connect Azure Service Bus to Connectif - APIANT.ai"
description: "When \"New Message in Queue\" fires in Azure Service Bus, your agent runs \"Add contact field\" in Connectif."
canonical: "https://apiant.ai/connect/azure-service-bus-to-connectif"
---

# Connect Azure Service Bus to Connectif

When **New Message in Queue** fires in [Azure Service Bus](https://apiant.ai/connections/azure-service-bus), your agent runs **Add contact field** in [Connectif](https://apiant.ai/connections/connectif). Describe the whole flow and it is built, tested on every scenario and kept running.

Azure Service Bus **1** trigger Azure Service Bus **9** actions Connectif **22** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Azure Service Bus and Connectif to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Azure Service Bus can start in Connectif

- When **New Message in Queue** in Azure Service Bus then **Add contact field** in Connectif
- When **New Message in Queue** in Azure Service Bus then **Create or Modify a Contact** in Connectif

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Azure Service Bus and Connectif

## Triggers and actions 1 trigger · 31 actions

- Trigger

**New Message in Queue**

Triggers when a message arrives in a Service Bus queue. Each check picks up the next message and removes it from the queue, so use a queue dedicated to this automation.

- Action

**Abandon Message**

Abandons a message received with Receive Message (Peek-Lock), releasing its lock so it can be received again.

- Action

**Complete Message**

Completes a message received with Receive Message (Peek-Lock), removing it from the queue.

- Action

**Create Queue**

Creates a new queue in the connected Service Bus namespace and returns its settings.

- Action

**Delete Queue**

Deletes a queue from the connected Service Bus namespace, along with all of its messages.

- Action

**Get Queue**

Returns a Service Bus queue's settings and its current message counts.

- Action

**List Queues**

Returns the queues in the connected Service Bus namespace, with each queue's status and message counts.

- Action

**Receive and Delete Message**

Receives the next message from a queue in the connected Service Bus namespace and removes it from the queue.

- Action

**Receive Message (Peek-Lock)**

Receives the next message from a queue and locks it, so another receiver cannot take it. Complete the message to remove it, or abandon it to release it back to the queue; the lock expires on its own after the queue's lock duration.

- Action

**Send Message to Queue**

Sends a message to a queue in the connected Service Bus namespace, with optional subject, IDs, scheduling and custom properties.

- Action

**Add contact field**

Creates a new custom contact field in the Connectif store and returns the created field.

- Action

**Add custom event**

Records a custom event against a contact in Connectif, using the fields defined on the chosen custom event type. Returns the new activity id and the contact it was recorded on.

- Action

**Add export**

Starts a bulk export of contacts or activities from the Connectif store and returns the id of the new export.

- Action

**Add import**

Starts a bulk import of contacts, products or coupons into Connectif from a CSV file, and returns the new import with its status.

- Action

**Add purchase**

Creates a purchase for an existing contact in Connectif, with the products bought, totals and purchase date. Returns the created purchase.

- Action

**Create or Modify a Contact**

Creates a contact with the given email address, or updates that contact if it already exists, and returns the contact's details.

- Action

**Delete contact**

Deletes a contact from your Connectif store, identified by their email address.

- Action

**Delete product**

Deletes a product from Connectif using the identifier your store assigned to it.

- Action

**Delete purchase**

Deletes a purchase from Connectif using the purchase identifier your store sent when the purchase was created.

- Action

**Get contact**

Returns a Connectif contact by email address, including system fields and the account's custom contact fields.

- Action

**Get export**

Returns an export's details, including its status, progress and, once it has finished, a link to download the file.

- Action

**Get import**

Returns one import by its identifier, including its status, counts of succeeded and failed elements, options and error report link.

- Action

**Get product**

Returns a product from your Connectif catalog, looked up by its identifier in your store. An error occurs if the product is not found.

- Action

**Get purchase**

Returns a purchase, including its products, using the identifier your store gave it. An error occurs if the purchase is not found.

- Action

**Get store**

Returns the details of the Connectif store your account is connected to, including its name, alias and organization.

- Action

**Get workflow**

Returns a workflow by its ID, including its name, description, tags, folder, status and activity dates.

- Action

**List contact fields**

Returns the contact fields defined in the store, including each field's type, default value and allowed options. Can be limited to custom fields or built-in fields.

- Action

**List coupon sets**

Returns the coupon sets in the Connectif account, optionally narrowed to those whose name contains the given text.

- Action

**List exports**

Returns the exports in the Connectif account, with each export's type, status, progress and download link.

- Action

**List imports**

Returns the imports in the Connectif account, each with its type, status, record counts, options and dates.

- Action

**List workflows**

Returns the workflows in the Connectif account, optionally narrowed by status or by specific workflows.

- Action

**Update product**

Updates a product in the Connectif catalog by its store identifier, and creates the product if that identifier does not exist yet. Returns the resulting product.

## Each app on its own

- [ **Azure Service Bus** Managed message broker providing queues and pub/sub topics for reliable, asynchronous communication between...](https://apiant.ai/connections/azure-service-bus)
- [ **Connectif** Connectif is an all-in-one Customer Data and Experience Automation Platform for eCommerce marketers.](https://apiant.ai/connections/connectif)

Reviews

## What our customers say

## More from Azure Service Bus

- [ **Azure Service Bus to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/azure-service-bus-to-hubspot)
- [ **Azure Service Bus to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/azure-service-bus-to-salesforce)
- [ **Azure Service Bus to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/azure-service-bus-to-slack)
- [ **Azure Service Bus to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/azure-service-bus-to-google-sheets)
- [ **Azure Service Bus to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/azure-service-bus-to-gmail)
- [ **Azure Service Bus to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/azure-service-bus-to-google-calendar)

## More into Connectif

- [ **HubSpot to Connectif** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-connectif)
- [ **Salesforce to Connectif** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-connectif)
- [ **Slack to Connectif** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-connectif)
- [ **Google Sheets to Connectif** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-connectif)
- [ **Gmail to Connectif** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-connectif)
- [ **Google Calendar to Connectif** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-connectif)

Questions

## Azure Service Bus and Connectif, answered

###

### What can start an automation from Azure Service Bus?

Any of Azure Service Bus's 1 trigger in the catalog, including New Message in Queue. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Connectif when something happens in Azure Service Bus?

Any of Connectif's 22 actions, including Create or Modify a Contact, Update product, Add contact field and Add custom event. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Connectif to Azure Service Bus?

Connectif has no triggers in the catalog today, so automations start in Azure Service Bus. If you need the other direction, ask: your agent reads Connectif's API documentation and adds it.

###

### Do I have to build a connector for Azure Service Bus or Connectif?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Azure Service Bus and Connectif without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
