Integration
Connect Aura and SEMrush
When New Call fires in Aura, your agent runs Create Project in SEMrush, or Completed Site Audit in SEMrush to Add Lead Note in Aura. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Aura and SEMrush to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Grok
Open grok.com/connectors, choose New Connector, then Custom, and paste the address. Grok signs you in in your browser.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Aura and SEMrush can do together
From Aura to SEMrush
When New Call in Aura
then Create Project in SEMrush
From SEMrush to Aura
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Aura and SEMrush
Triggers and actions 4 triggers · 43 actions
- New Call
Triggers when a new call is booked in Aura.
- New Lead
Triggers when a new lead is added in Aura.
- New Payment
Triggers when a new payment is recorded in Aura.
- Add Lead Note
Adds a note to an Aura lead.
- Archive Lead
Archives an Aura lead.
- Cancel Call
Cancels a booked Aura call.
- Create Lead
Creates a new lead in Aura.
- Get Call
Returns one Aura call by its ID.
- Get Call Analysis
Returns the AI analysis of an Aura call.
- Get Call Form Answers
Returns the booking-form answers submitted for an Aura call.
- Get Dashboard Analytics
Returns Aura's dashboard analytics.
- Get Lead
Returns one Aura lead by its ID.
- Get Opportunity
Returns one Aura opportunity by its ID.
- Get Payment
Returns one Aura payment by its ID.
- Get Product
Returns one Aura product by its ID.
- Get Revenue Analytics
Returns Aura revenue grouped by currency.
- Get Scheduler
Returns one Aura scheduler by its ID.
- Get Scheduler Availability
Returns the bookable time slots of an Aura scheduler.
- Get Scheduler Fields
Returns the booking-form fields of an Aura scheduler.
- Get Team Member
Returns one Aura team member by its ID.
- Get Team Performance
Returns a performance summary for the Aura team.
- List Calls
Returns a page of Aura calls, optionally filtered.
- List Lead Notes
Returns the notes on an Aura lead.
- List Leads
Returns a page of Aura leads, optionally filtered by status or pipeline stage.
- List Opportunities
Returns a page of Aura opportunities.
- List Payments
Returns a page of payments recorded in Aura.
- List Products
Returns the products in the Aura account.
- List Schedulers
Returns the schedulers (booking links) in the Aura account.
- List Team Members
Returns the team members in the Aura account.
- Qualify Lead
Checks whether a lead would qualify for a scheduler and returns the result.
- Reassign Call Closer
Moves a booked Aura call to a different closer.
- Record Payment
Records a payment in Aura.
- Reschedule Call
Moves a booked Aura call to a new time.
- Send Test Webhook
Sends a test event to an Aura webhook subscription and returns how its endpoint responded.
- Set Call Outcome
Records the outcome of an Aura call (for example won, lost or no-show).
- Update Call
Updates an existing Aura call.
- Update Lead
Updates an existing Aura lead's details.
- Update Payment
Updates a payment recorded in Aura.
- Verify Payment
Marks an Aura payment as verified.
- Completed Site Audit
Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time.
- Create a New Site Audit Campaign
Sets up a Site Audit campaign on a Semrush project so the site's pages are crawled and checked.
- Create Project
Creates a new Semrush project for a website and returns its project ID.
- Get Overview Report
Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found.
- Get Site Audit Campaign Info
Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates.
- List Projects
Returns all Semrush projects in your account, with each project's ID, name and website.
- List Site Audit Snapshots
Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time.
- Re-Crawl a Site Audit Campaign
Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
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Questions
Aura and SEMrush, answered
What can start an automation from Aura?
Any of Aura's 3 triggers in the catalog, including New Call, New Lead and New Payment. Describe the moment in plain language and your agent picks the right one.
What can your agent do in SEMrush when something happens in Aura?
Any of SEMrush's 7 actions, including Create a New Site Audit Campaign, Create Project, Get Overview Report and Get Site Audit Campaign Info. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from SEMrush to Aura?
Yes. When something happens in SEMrush, your agent can act in Aura too. This page covers both directions: SEMrush's triggers and Aura's actions are listed here as well.
Do I have to build a connector for Aura or SEMrush?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Aura and SEMrush without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.