--- title: "Connect Assembly.com and Zoho CRM - APIANT.ai" description: "When \"Client Created\" fires in Assembly.com, your agent runs \"Add or update record (upsert)\" in Zoho CRM." canonical: "https://apiant.ai/connect/assembly-com-to-zoho-crm" --- # Connect Assembly.com and Zoho CRM When **Client Created** fires in [Assembly.com](https://apiant.ai/connections/assembly-com), your agent runs **Add or update record (upsert)** in [Zoho CRM](https://apiant.ai/connections/zoho-crm), or **New or updated record** in Zoho CRM to **Create Message Channel** in Assembly.com. Describe the whole flow and it is built, tested on every scenario and kept running. Assembly.com **55** triggers Assembly.com **27** actions Zoho CRM **2** triggers Zoho CRM **13** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Assembly.com and Zoho CRM to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Assembly.com and Zoho CRM can do together ### From Assembly.com to Zoho CRM - When **Client Created** in Assembly.com then **Add or update record (upsert)** in Zoho CRM - When **Client Updated** in Assembly.com then **Add tag to record** in Zoho CRM ### From Zoho CRM to Assembly.com - When **New or updated record** in Zoho CRM then **Create Message Channel** in Assembly.com - When **New record** in Zoho CRM then **Send Message** in Assembly.com Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Assembly.com and Zoho CRM ## Triggers and actions 57 triggers · 40 actions - Trigger **Client Activated** Triggers when a client authenticates in the Assembly for the first time - Trigger **Client Created** Triggers when a new client is created. - Trigger **Client Updated** High-frequency trigger for each client user update. - Trigger **Company Created** Triggers when a company gets created in the Assembly for the first time - Trigger **Company Custom Fields Updated** Triggers only when a company has updates to custom fields. - Trigger **Contract Requested** Triggers when a contract is assigned to a client. - Trigger **Contract Signed** Triggers when a contract is signed. - Trigger **File Created** Triggers when a file gets created within a file channel - Trigger **File Updated** Triggers when a file has been updated within a file channel - Trigger **Folder Created** Triggers when a folder gets created within a file channel - Trigger **Folder Deleted** Triggers when a folder gets deleted within a file channel - Trigger **Folder Updated** Triggers when a folder gets updated within a file channel - Trigger **Form Response Completed** Triggers when a form response has been completed by a recipient - Trigger **Internal User Created** Triggers when a new internal user is created. - Trigger **Invoice Created** Triggers when an invoice is created - Trigger **Invoice Deleted** Triggers when an invoice is deleted - Trigger **Invoice Paid** Triggers when an invoice is paid - Trigger **Invoice Sent** Triggers when an invoice is sent - Trigger **Invoice Updated** Triggers when an invoice is updated - Trigger **Invoice Voided** Triggers when an invoice is voided - Trigger **Link Created** Triggers when a link gets created within a file channel - Trigger **Link Updated** Triggers when a link gets updated within a file channel - Trigger **List Clients** Lists the clients. - Trigger **List Companies** Lists the companies. - Trigger **List Form Responses** List Form Responses for a specific form - Trigger **List Invoice Templates** Lists the invoice templates. - Trigger **List Message Channels** Lists the message channels. - Trigger **List Messages** Lists messages in a channel - Trigger **List Notes** Lists notes in a workspace. - Trigger **List Payments** Lists the payments. - Trigger **List Prices** Lists the prices. - Trigger **List Products** Lists the products. - Trigger **List Subscriptions** Lists the subscriptions. - Trigger **List Subscription Templates** Lists the subscription templates. - Trigger **List Task Comments** Lists task comments in a workspace. - Trigger **List Tasks** Lists tasks in a workspace. - Trigger **List Task Templates** Lists task templates in a workspace. - Trigger **Message Channel Created** Triggers when a new message channel is created. - Trigger **Message Channel Deleted** Triggers when a message channel is deleted. - Trigger **Message Sent** Triggers when a message gets sent in any channels belonging to the portal - Trigger **Note Created** Triggers when a new note is created. - Trigger **Note Updated** Triggers when a note is updated. - Trigger **Notification Created** Triggers when a new notification is created. - Trigger **Payment Failed** Triggers when a payment is failed for an invoice - Trigger **Payment Succeeded** Triggers when a payment is successful for an invoice - Trigger **Price Created** Triggers when a price is created - Trigger **Product Created** Triggers when a product is created - Trigger **Product Updated** Triggers when a product is updated - Trigger **Subscription Canceled** Triggers when an subscription is canceled - Trigger **Subscription Created** Triggers when an subscription is created - Trigger **Task Archived** Triggers when a task gets archived in your workspace. - Trigger **Task Completed** Triggers when a task gets completed in your workspace. - Trigger **Task Created** Triggers when a task gets created in your workspace. - Trigger **Task Deleted** Triggers when a task gets deleted in your workspace. - Trigger **Task Updated** Triggers when a task gets updated in your workspace. - Action **Create Client** Creates a new client. - Action **Create Company** Creates a new company. - Action **Create File** Creates a file in a specified files channel. - Action **Create Folder** Creates a folder in a specified file channel. - Action **Create Link** Creates a link in a specified files channel. - Action **Create Message Channel** Creates a new message channel. - Action **Create Note** Creates a new note. - Action **Find a Client** Search for a client by ID, email, or company. - Action **Find a Company** Search for a company by ID or name. - Action **Find a File** Search for a file by ID. - Action **Find a Form** Search for a Form by ID. - Action **Find a Message Channel** Search for a message channel by ID or by filters - Action **Find an Internal User** Search for an internal user by ID. - Action **Find an Invoice** Search for an invoice by ID. - Action **Find a Note** Search for a note by ID or by filters - Action **Find a Price** Search for a Price by ID. - Action **Find a Product** Search for a Product by ID. - Action **Find a Subscription** Search for a Subscription by ID. - Action **Find a Task** Search for a task by ID or by filters - Action **Find a Task Comment** Search for a task comment by ID - Action **Find a Task Template** Search for a task template by ID or by filters - Action **Request Form Responses** Ask clients to fill out a form. - Action **Send Message** Create and send a message to a designated message channel. - Action **Update Client** Update a client - Action **Update Company** Update the name of a company - Action **Update Internal User** Update an internal user - Action **Update Note** Update the title and content of a note. - Trigger **New or updated record** Fires when a record is created or updated in the specified Zoho CRM module. Polls newest-first by Modified Time. - Trigger **New record** Fires when a new record is created in the specified Zoho CRM module. Polls newest-first by Created Time. - Action **Add note** Adds a note to a record in any supported Zoho CRM module. - Action **Add or update record (upsert)** Insert a record, or update it if a duplicate is found, in the specified Zoho CRM module. - Action **Add tag to record** Add one or more tags (comma-separated names) to a record in the specified module. - Action **Convert lead** Convert a lead into a contact, account, and optionally a deal. Pass conversion options (e.g. Deals, assign_to) as the Conversion object. - Action **Create record** Create a new record in the specified Zoho CRM module. - Action **Delete record** Delete a record by ID from the specified Zoho CRM module. - Action **Find records** Search for records in a module using Zoho CRM criteria, e.g. (Email:equals:foo@bar.com). Returns up to 200 matching records. - Action **Get record** Retrieve a single record by ID from the specified Zoho CRM module. - Action **List notes** Lists notes across all records in Zoho CRM (requires an administrator profile). - Action **List users** Retrieves users in the Zoho CRM organization, optionally filtered by user type or IDs. - Action **Query records (COQL)** Run a Zoho CRM Object Query Language (COQL) SELECT statement and return the matching records. - Action **Remove tag from record** Remove one or more tags (comma-separated names) from a record in the specified module. - Action **Update record** Update an existing record by ID in the specified Zoho CRM module. ## Each app on its own - [ **Assembly.com** Assembly.com is a complete client communication and management solution that offers a branded and...](https://apiant.ai/connections/assembly-com) - [ **Zoho CRM** Zoho CRM makes it easy to get the complete picture of your sales cycle and stay on top of your business...](https://apiant.ai/connections/zoho-crm) Reviews ## What our customers say ## More from Assembly.com - [ **Assembly.com to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/assembly-com-to-google-sheets) - [ **Assembly.com to LibreTranslate** LibreTranslate is an open-source machine translation service.](https://apiant.ai/connect/assembly-com-to-libretranslate) - [ **Assembly.com to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/assembly-com-to-hubspot) - [ **Assembly.com to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/assembly-com-to-salesforce) - [ **Assembly.com to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/assembly-com-to-slack) - [ **Assembly.com to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/assembly-com-to-gmail) ## More into Zoho CRM - [ **HubSpot to Zoho CRM** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-zoho-crm) - [ **Salesforce to Zoho CRM** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-zoho-crm) - [ **Slack to Zoho CRM** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-zoho-crm) - [ **Google Sheets to Zoho CRM** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-zoho-crm) - [ **Gmail to Zoho CRM** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-zoho-crm) - [ **Google Calendar to Zoho CRM** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-zoho-crm) Questions ## Assembly.com and Zoho CRM, answered ### ### What can start an automation from Assembly.com? Any of Assembly.com's 55 triggers in the catalog, including Client Created, Client Updated, Company Created and Company Custom Fields Updated. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Zoho CRM when something happens in Assembly.com? Any of Zoho CRM's 13 actions, including Create record, Update record, Add note and Add or update record (upsert). Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Zoho CRM to Assembly.com? Yes. When something happens in Zoho CRM, your agent can act in Assembly.com too. This page covers both directions: Zoho CRM's triggers and Assembly.com's actions are listed here as well. ### ### Do I have to build a connector for Assembly.com or Zoho CRM? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Assembly.com and Zoho CRM without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.