--- title: "Connect AM-CRM to Attentive - APIANT.ai" description: "When \"Contact Updated\" fires in AM-CRM, your agent runs \"Custom Events\" in Attentive." canonical: "https://apiant.ai/connect/am-crm-to-attentive" --- # Connect AM-CRM to Attentive When **Contact Updated** fires in [AM-CRM](https://apiant.ai/connections/am-crm), your agent runs **Custom Events** in [Attentive](https://apiant.ai/connections/attentive). Describe the whole flow and it is built, tested on every scenario and kept running. AM-CRM **3** triggers AM-CRM **8** actions Attentive **13** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want AM-CRM and Attentive to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What AM-CRM can start in Attentive - When **Contact Updated** in AM-CRM then **Custom Events** in Attentive - When **Deal Created** in AM-CRM then **Subscribe User** in Attentive Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with AM-CRM and Attentive ## Triggers and actions 3 triggers · 21 actions - Trigger **Contact Updated** Triggers when a contact is updated. - Trigger **Deal Created** Triggers when a new deal is created. - Trigger **New Contact Created** Triggers when a new contact is created. - Action **Create Contact** Creates a new contact - Action **Create Deal** - Action **Find Contact by Email** Finds a contact by email address - Action **Find Contact by ID** Finds a contact by its ID - Action **Find Contact by Search** Finds contacts by name, email, phone or company - Action **Find Deal by ID** returns the deal (array, each row with deal_id, title, value_cents, status, contact). - Action **Update Contact** Updates an existing contact - Action **Update Deal** Updates an existing deal - Action **Add to Cart** Records that a shopper added a product to their cart in Attentive, so cart-abandonment journeys can fire. - Action **Custom Attributes** Sets custom attributes (such as age, birthday or favorite team) on an Attentive user identified by phone, email, or external identifier. - Action **Custom Events** Sends a custom event (such as "Order Shipped") for a user to Attentive, which can trigger Journeys. - Action **Delete Request** Creates a privacy (CCPA) deletion request that deletes a subscriber within thirty days, identified by email, phone or client user id. - Action **Get Custom Attributes for a User** Returns all custom attributes (name and value) stored on an Attentive user, looked up by phone number or email. - Action **Get Subscription Eligibility for a User** Returns the subscription types and channels (SMS or email) a subscriber is eligible to receive messages on, looked up by phone number or email. - Action **Identity** Associates a client user identifier or custom identifiers with an Attentive subscriber identified by phone, email, Shopify ID or Klaviyo ID. - Action **Lookup Product Catalog Ingestion** Returns the status, validation errors and product counts of a product catalog upload. - Action **Product View** Records that a shopper viewed one or more products in Attentive, so product-view journeys can fire. - Action **Purchase** Records a purchase (order) event for a shopper in Attentive so it can trigger purchase-based journeys. - Action **Subscribe User** Opts a person in to Attentive text or email subscriptions by phone or email, using a sign-up unit or a locale and subscription type. - Action **Unsubscribe Subscriptions for a User** Unsubscribes a user (by phone or email) from specific Attentive subscription types and channels, or from all subscriptions when none are given. - Action **View Recent Catalog Uploads** Returns your recent product catalog uploads with their ingestion status, product counts and validation errors, newest first. ## Each app on its own - [ **AM-CRM** AM-CRM is a sales CRM for coaching and high-ticket sales teams, with built-in calling, booking and pipeline...](https://apiant.ai/connections/am-crm) - [ **Attentive** Attentive® is the leader in conversational commerce, reinventing business to consumer communication.](https://apiant.ai/connections/attentive) Reviews ## What our customers say ## More from AM-CRM - [ **AM-CRM to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/am-crm-to-hubspot) - [ **AM-CRM to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/am-crm-to-salesforce) - [ **AM-CRM to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/am-crm-to-slack) - [ **AM-CRM to Google Sheets** Google Sheets](https://apiant.ai/connect/am-crm-to-google-sheets) - [ **AM-CRM to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/am-crm-to-gmail) - [ **AM-CRM to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/am-crm-to-google-calendar) ## More into Attentive - [ **HubSpot to Attentive** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-attentive) - [ **Salesforce to Attentive** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-attentive) - [ **Slack to Attentive** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-attentive) - [ **Google Sheets to Attentive** Google Sheets](https://apiant.ai/connect/google-sheets-to-attentive) - [ **Gmail to Attentive** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-attentive) - [ **Google Calendar to Attentive** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-attentive) Questions ## AM-CRM and Attentive, answered ### ### What can start an automation from AM-CRM? Any of AM-CRM's 3 triggers in the catalog, including Contact Updated, Deal Created and New Contact Created. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Attentive when something happens in AM-CRM? Any of Attentive's 13 actions, including Add to Cart, Custom Attributes, Custom Events and Get Custom Attributes for a User. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Attentive to AM-CRM? Attentive has no triggers in the catalog today, so automations start in AM-CRM. If you need the other direction, ask: your agent reads Attentive's API documentation and adds it. ### ### Do I have to build a connector for AM-CRM or Attentive? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use AM-CRM and Attentive without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.