# Connect 2Chat and Google Ads When **Incoming Call Completed** fires in [2Chat](https://apiant.ai/connections/2chat), your agent runs **Create Customer List** in [Google Ads](https://apiant.ai/connections/google-ads), or **New Campaign** in Google Ads to **Create Contact** in 2Chat. Describe the whole flow and it is built, tested on every scenario and kept running. 2Chat **13** triggers 2Chat **1** action Google Ads **1** trigger Google Ads **9** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want 2Chat and Google Ads to do together? Give your AI client this address. `https://mcp.apiant.ai` Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What 2Chat and Google Ads can do together ### From 2Chat to Google Ads - When **Incoming Call Completed** in 2Chat then **Create Customer List** in Google Ads - When **New WhatsApp Conversation** in 2Chat then **List Accessible Customers** in Google Ads ### From Google Ads to 2Chat - When **New Campaign** in Google Ads then **Create Contact** in 2Chat Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with 2Chat and Google Ads ## Triggers and actions 14 triggers · 10 actions - Trigger **Call Status Update** Triggers when a call changes state. E.g.: ringing, missed, answered, canceled, completed, etc. - Trigger **Incoming Call Completed** Triggers when an incoming phone call is completed (answered or missed). - Trigger **New WhatsApp Conversation** Triggers when a new WhatsApp conversation is started on your 2Chat connected number. - Trigger **New WhatsApp Message** Triggers when a new message is either sent or received on 2Chat. Works for messages sent by agents or sent by your users/customers. - Trigger **Outgoing Call Completed** Triggers when an outgoing phone call is completed (answered or canceled). - Trigger **Participant Joined a WhatsApp Group** Triggers when someone joins a WhatsApp Group - Trigger **Participant Left a WhatsApp Group** Triggers when someone leaves a WhatsApp Group - Trigger **Participant Was Removed From a WhatsApp Group** Triggers when someone is removed from a WhatsApp Group - Trigger **WhatsApp Audio Message Transcribed** Triggers when a new WhatsApp audio message is transcribed to text. - Trigger **WhatsApp Call Made** Triggers when a new WhatsApp call is made from your connected number. - Trigger **WhatsApp Call Received** Triggers when a new WhatsApp call is received on your connected number. - Trigger **WhatsApp Group Message Received** Triggers when a new WhatsApp Group Message is received - Trigger **WhatsApp Order Received** Triggers when a WhatsApp Order is received on your 2Chat connected number. - Action **Create Contact** Creates a Contact in 2Chat - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. ## Each app on its own - [ **2Chat** 2Chat is a conversational commerce automation tool for WhatsApp, Instagram, Messenger, and SMS.](https://apiant.ai/connections/2chat) - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) Reviews ## What our customers say ## More from 2Chat - [ **2Chat to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/2chat-to-hubspot) - [ **2Chat to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/2chat-to-salesforce) - [ **2Chat to GatewayAPI SMS** GatewayAPI SMS is an API service providing out- and ingoing SMS message services at competitive prices.](https://apiant.ai/connect/2chat-to-gatewayapi-sms) - [ **2Chat to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/2chat-to-slack) - [ **2Chat to Google Sheets** Google Sheets](https://apiant.ai/connect/2chat-to-google-sheets) - [ **2Chat to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/2chat-to-gmail) ## More into Google Ads - [ **Gmail to Google Ads** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-ads) - [ **ActiveCampaign to Google Ads** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-google-ads) - [ **Airtable to Google Ads** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-google-ads) - [ **Asana to Google Ads** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-google-ads) - [ **ClickUp to Google Ads** ClickUp is an all-in-one app to plan, track, and manage your work in a beautifully intuitive environment.](https://apiant.ai/connect/clickup-to-google-ads) - [ **Discord to Google Ads** Discord is an all-in-one voice and text chat for gamers.](https://apiant.ai/connect/discord-to-google-ads) Questions ## 2Chat and Google Ads, answered ### ### What can start an automation from 2Chat? Any of 2Chat's 13 triggers in the catalog, including Incoming Call Completed, New WhatsApp Conversation, New WhatsApp Message and Outgoing Call Completed. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Google Ads when something happens in 2Chat? Any of Google Ads's 9 actions, including Create Customer List, Update Campaign Budget, Find Campaign and Get Campaign. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Google Ads to 2Chat? Yes. When something happens in Google Ads, your agent can act in 2Chat too. This page covers both directions: Google Ads's triggers and 2Chat's actions are listed here as well. ### ### Do I have to build a connector for 2Chat or Google Ads? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.